Digital Marketing Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

Requisition ID: 19924

Remote Work Available: Yes

Digital Marketing Strategy Manager

(Strategy, GTM Alignment & Cross-Functional Leadership)

Reports to: Director of Digital Marketing

Primary Role

Lead end-to-end campaign strategy across key business initiatives and act as the strategic owner of go-to-market planning across major marketing priorities. This role drives cross-functional alignment across marketing, retail, product, loyalty, and digital teams to ensure major initiatives are well-defined, coordinated, and set up for successful channel execution.

This person serves as the strategic orchestrator across channels and teams , owning GTM planning, stakeholder alignment, launch readiness, and strategic recommendations for initiatives such as the mobile app, rewards, product launches, state expansions, and high-priority rollout efforts. They partner closely with the CDP team to translate business strategy into executable channel plans, while ensuring requirements, dependencies, and acquisition opportunities are clearly defined upfront.

Core Responsibilities

Strategic Leadership, GTM Planning & Cross-Functional Alignment

• Lead end-to-end campaign strategy across key business initiatives, ensuring priorities are clearly defined and aligned to business goals.
• Drive cross-functional alignment across marketing, retail, product, loyalty, and digital partners to ensure initiatives are coordinated from planning through launch.
• Support the Brands team on strategic initiatives to ensure proper strategy, positioning, and alignment across digital channels.
• Own go-to-market planning for major initiatives including the mobile app, rewards, product launches, and other high-priority business moments.
• Lead state expansion strategies and support launch planning for new markets, ensuring strategic readiness across stakeholders.
• Support activations team with execution across high-priority launches and rollouts by coordinating strategy, timing, dependencies, and stakeholder readiness.
• Act as the strategic orchestrator across channels and teams, identifying gaps, dependencies, and opportunities and driving recommendations that improve launch readiness and campaign impact.

Stakeholder Requirements, Channel Planning & Acquisition Strategy

• Partner with the CDP team to translate strategic priorities into executable channel plans across email, SMS, push, and app.
• Gather requirements from stakeholders to inform CRM and channel needs, ensuring audience, messaging, and execution inputs are captured early and clearly.
• Develop and standardize subscriber acquisition strategies including list growth, opt-in programs, and incentive frameworks that can scale across markets and initiatives.
• Coordinate with retail and marketing partners to scale acquisition programs and ensure the Rewards calendar is accurately reflected across CRM touchpoints and launch plans.

Strategic Opportunity Identification & Business Recommendation

• Identify strategic gaps and opportunities across campaigns, launches, and channel plans, and proactively recommend improvements to increase impact and alignment,
• Leverage campaign reporting insights to identify performance trends, inform strategic recommendations, and improve future digital campaign planning.
• Assess campaign plans, market launches, and partner inputs to surface risks, dependency gaps, and cross-functional needs before execution begins.
• Shape recommendations that strengthen GTM readiness , improve coordination across teams, and better connect strategy to channel activation.

Launch Readiness, Rollouts & Market Expansion

• Lead planning for major launches, new markets, and priority rollouts , ensuring the right partners, timelines, and channel requirements are aligned before execution begins.
• Support high-priority launch planning with a focus on readiness, sequencing, stakeholder coordination, and channel alignment .
• Coordinate planning for launch dependencies, market needs, and operational considerations that may impact timing, messaging, or execution approach.
• Ensure activations and other high-visibility rollout efforts are strategically supported with clear ownership, timing, and cross-functional coordination.

Cross-Functional Partnership & Channel Translation

• Partner with the CDP team to translate strategy into channel-ready plans and ensure execution teams have the inputs needed to deliver effectively.
• Work across teams to convert business priorities into clear channel requirements, timelines, and launch expectations .
• Ensure strategic plans are well-documented, scalable, and actionable so channel owners and partners can execute consistently across markets.
• Align stakeholders on priorities, tradeoffs, and launch approach to keep initiatives moving forward with clarity and accountability.
• Serve as the connective point between strategy, GTM planning, and channel activation rather than owning direct CRM execution.
• Escalate readiness gaps, alignment issues, or resourcing risks to the Director of Digital Marketing as needed to protect launch success.

Success Looks Like

• Major initiatives have clear GTM plans , defined requirements, and aligned stakeholders before execution begins.
• Cross-functional teams are aligned on priorities, launch timing, and channel expectations with fewer gaps or last-minute escalations.
• Business priorities are translated into clear channel plans and execution teams receive the right inputs at the right time.
• State expansions, rewards initiatives, product launches, and rollout efforts are strategically supported with strong coordination, acquisition planning, and launch readiness.

Success Looks Like

• Campaign and launch strategy is proactive, coordinated, and clearly connected to business objectives.
• GTM planning is clear, actionable, and trusted across marketing, retail, product, loyalty, and digital teams.
• Requirements from stakeholders are captured early and translated into clear campaign and channel needs.
• Subscriber acquisition strategies are standardized, scalable, and coordinated across marketing and retail partners.
• Strategic gaps, launch risks, and cross-functional dependencies are identified early and addressed before they affect execution.
• The rewards calendar, launch timelines, and channel strategy stay tightly aligned across teams and priorities.
• The CDP team receives well-defined strategic direction without this role owning direct CRM execution.
• High-priority launches and rollouts move faster because planning, ownership, and alignment are established upfront.
• Cross-functional partners view this role as the strategic point of coordination for major digital marketing initiatives.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.