Marketing

The Marketing/Community Relations Director leads the organization’s  marketing and sales activities . The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives.
• Develop marketing plans and promotional strategies to meet budgeted volume goals.
• Recruit, orient, supervise, and manage the marketing/sales team.
• Establish and maintain relationships with  referral sources, customers, community partners, and payers .
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
• Ensure marketing staff comply with requirements concerning  anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials .
• Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
• Strengthen perceptions of Best Home Health Providers Inc as a  high-quality service provider .
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
• Monitor and report the  cost-effectiveness of marketing efforts .

Requirements

The position requires a  Bachelor’s degree in Marketing, Business Administration, or a related field , with a Master’s degree preferred. Candidates should have at least  three years of healthcare marketing management experience , preferably involving home care operations; at least one year of sales experience is preferred.

Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requires  autonomy, organization, assertiveness, flexibility, and cooperation .

Benefits

• Generous PTO Policy
• Wellness Days
• Paid Sick Days
• Paid Bereavement Leave
• Skills Training & Development
• Company Social Events
• Referral Bonus
• 401(k) With A Company Match
• Health Insurance (Medical, Dental, and Vision Options)
• FSA