Creative Marketing Director

Job Description

Job Description

Who We Are:

At 7 Leaves Cafe, we believe we're crafting more than just coffee and tea, we're creating spaces for connection, culture, and community. Since opening our doors in 2012, what began as a shared dream among family and friends has grown into a thriving family of over 40 locations across the Southwestern U.S. We take pride in serving authentic, handcrafted beverages inspired by both tradition and innovation, all within a warm, welcoming environment where every guest feels at home.

We are entering a pivotal chapter of growth. With expansion into new regions, enhanced digital experiences, and an evolving customer base, your work will directly shape the future of our brand. This is not just a marketing job-it's a leadership opportunity to enrich the human experience through every cup, every story, and every moment of joy we create for our communities. Our success begins with staying grounded in our Core Values while continuously evolving who we are and how we serve.

About the Role:

As a key member of the Integrator Team, the Creative Director of Marketing leads the vision, strategy, and execution of the full 7 Leaves brand ecosystem-including product, branding, design, and marketing. This role is responsible for shaping how the brand is experienced across every touchpoint, from product innovation to in-store experience to digital engagement.

This leader drives comp cup growth, brand equity, and long-term customer loyalty by aligning creative direction with business performance. They oversee Marketing, Branding, Creative, and Product/R&D, ensuring a cohesive and compelling brand story across all channels.

The ideal candidate is both a creative visionary and operational leader-someone who can translate ideas into execution, bring clarity to ambiguity, and build a culture of innovation, collaboration, and accountability.

Location: Huntington Beach, CA - Onsite
Salary Range : $120,000 - $130,000 per year

What We Offer:

• Team Member Discounts – Enjoy your favorite 7 Leaves drinks on and off the clock.
• Annual Performance Bonus – Competitive bonus opportunities for eligible team members based on individual and company performance.
• Comprehensive Benefits Package – Medical, dental, and vision insurance available for eligible team members to support your health and well-being.
• Leadership Development Programs – We invest in your growth through hands-on training, mentorship, and professional development opportunities.
• Collaborative & Supportive Culture – Be part of a dynamic team where creativity, authenticity, and fun are always on the menu.

Job Responsibilities: Brand, Creative & Customer Experience Leadership

• Own and evolve the 7 Leaves brand identity, ensuring consistency across visual design, voice, product, and experience
• Set the creative direction for campaigns, product storytelling, store experience, and digital platforms
• Champion a customer-first mindset by integrating real-time insights into brand and creative decisions
• Partner with Operations and Training to ensure brand standards translate seamlessly into in-store execution
• Uphold and reinforce Core Values across all brand touchpoints

Marketing Strategy & Execution

• Develop and lead integrated marketing strategies that drive comp cup growth, brand equity, and customer loyalty
• Oversee the full marketing calendar across campaigns, promotions, product launches, and new store openings
• Build and lead a high-performing, creative-driven Marketing & Branding team
• Define and track KPIs across awareness, engagement, conversion, and retention
• Leverage data and insights to continuously optimize performance and ROI
• Identify emerging trends, cultural moments, and opportunities to keep the brand relevant and differentiated

Product Innovation, R&D & Menu Strategy

• Oversee the end-to-end product lifecycle-from concept ideation to launch and post-launch optimization
• Partner closely with R&D to develop innovative beverages and menu items aligned with brand identity and guest preferences
• Establish structured testing, pilot programs, and feedback loops to inform product decisions
• Ensure product innovation balances creativity, operational feasibility, and profitability
• Integrate product storytelling into marketing campaigns to drive excitement and adoption

Cross-Functional Leadership & Business Alignment

• Act as a strategic thought partner across leadership, bringing brand, product, and customer insights into company decisions
• Collaborate with Finance on budgeting, forecasting, and ROI evaluation
• Partner with IT, CRM, and Loyalty teams to enhance digital guest experiences
• Align closely with Operations to ensure consistency across product execution and in-store experience
• Support store-level initiatives including local marketing, community engagement, and grand openings

AI Innovation & Marketing Technology

• Lead the adoption and integration of AI-driven tools across marketing, creative, and product innovation
• Drive personalization strategies using customer data, predictive insights, and automation
• Explore AI applications in content creation, campaign optimization, customer segmentation, and operational efficiency
• Partner cross-functionally to implement scalable, data-driven solutions across digital platforms
• Establish responsible and ethical AI practices aligned with brand values
• Continuously evaluate emerging technologies to position 7 Leaves as an innovative, forward-thinking brand

Requirements and Qualifications: Experience and Education:

• 6+ years of progressive leadership across marketing, brand, creative, and/or product-ideally within food & beverage, hospitality, or retail
• Proven success leading both creative direction and business performance outcomes
• Experience overseeing product or working closely with R&D/product teams
• Strong background in digital marketing, content, social media, CRM, and loyalty platforms
• Demonstrated experience leveraging AI tools or marketing technology to drive results
• Bachelor's degree in Marketing, Business, or related field required; MBA preferred

Leadership & Skills:

• Creative and strategic leader who can bridge vision with execution
• Strong ownership mindset over the entire brand and product ecosystem
• Expertise in brand building, storytelling, and omnichannel marketing
• Data-informed decision maker who translates insights into action
• Excellent communicator who inspires alignment across teams
• Highly collaborative, adaptable, and solutions-oriented
• Organized and able to manage multiple priorities in a fast-paced environment
• Passionate about building culture, developing teams, and creating meaningful guest experiences

7 Leaves Cafe Corporation is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law. This organization participates in E-verify.