Senior Associate, Video

Agency: PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Responsibilities

Negotiation:
- Maintain lowest rate structure available for all clients and track this cost data to ensure an accurate cost guide
- Work with Director to establish rate card in each individual market
- Deliver the most efficient costs while estimating the anticipated target audience delivery accurately

Maintenance:
- Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates
- Work with Supervisor(s) on account and various agency assignments to meet budget requirements, trp and budget goals
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
- Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends
- Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met
- Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop
- Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis
- Post-analyze every buy to original audience estimates and negotiate any additional under delivery weight necessary to achieve goals
- Maintain accurate records of buys, budgets, revisions, credits, etc.
- Review and resolve billing discrepancies on a timely basis Strategy and Plan

Development:
- Allocate market funds across stations/groups
- Participate in Action Planning sessions:
- Understand – provide insights into consumers, brand, product and media
- Design – identify behaviors, barriers, drivers and apertures; develop communication strategies
- Create – create specific tangible executional ideas
- Capitalize – bring activity schedule to life; encompass negotiation strategies and implementation of the buy

Media Expertise:
- Attend internal and external media presentations
- Meet with sales representatives and vendors
- Keep abreast of industry trends through trade press and current events
- Master the latest computer software used for Agency functions
- Make trips to markets: investigate local market conditions and meet with local station representatives to discuss media plans, upcoming buys, opportunities and concerns
- Communicate pertinent market information to Strategy and account group(s) as necessary
- Teach the Assistant Analyst media math/estimating principles, computer skills, research methods and negotiation techniques
- Delegate maintenance responsibilities and check work

Qualifications
- 1-2 years of experience in a Local Investment role
- Complete knowledge of Radio and TV stations’ programming, facilities, rates and personnel in the market or markets assigned
- Knowledge of estimating techniques and basic research
- Knowledge of negotiating techniques
- Utilize resource materials
- Effectively utilize Donovan Data System or DataTech
- Analytical thinking
- Ability to work with numbers
- Ability to utilize resource materials

Teamwork
- Ability to work as part of a team
- Verbal/Written Communication skills
- Ability to write clearly and concisely and present orally in an articulate and confident manner
- Ability to effectively and comfortably communicate and interact with clients and vendors

Planning and Organization
- Ability to follow-through on tasks and be detail oriented - Ability to effectively and comfortably communicate and interact with clients and vendors
40,000-75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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