Digital Media Specialist

The Digital Media Specialist will be responsible for driving and executing the strategic direction of Metro’s social media channels, video, content creation, and digital assets by growing, managing and evaluating the platforms to reflect the organization’s brand and vision. The work involves high-level problem solving, is performed independently, requires the ability to easily adapt and respond to a constantly changing environment, new media, regulations, policies and processes. Excellent writing and analytical skills, creativity, and timeliness are essential.

ESSENTIAL FUNCTIONS:

• Content Creation: Responsible for developing engaging and high-quality content across various digital platforms to enhance brand awareness and audience engagement. This role involves researching industry trends, generating creative ideas, and producing a mix of written, visual, and multimedia content such as articles, social media posts, videos, and infographics. Content creators collaborate with marketing teams to align content with brand messaging and business goals.
• Social media: Responsible for development of social media strategy, content calendars, graphics, campaigns and contests on multiple platforms (Facebook, X, Instagram, LinkedIn, YouTube) that results in increased customer awareness and engagement.
• Website: Maintains and manages the content for Metro’s website. Uses appropriate tools for web design, authoring and programming. Works with agency that hosts and maintains websites to assure reliability. Ensures that web communications meet the needs of target audiences, including the ESL and individuals with disabilities, is standards-based, highly functional and well-integrated with overall communications objectives and programs.
• Customer e-communications: Creates and distributes electronic customer communications and surveys through electronic message boards, and other communications tools. Manages databases for these and other media.
• Video production: Produces and edits videos for internal and external audiences and maintains Metro’s YouTube channels.
• Trip planning information: Works with Planning & Scheduling to coordinate all customer communications for quarterly and mid-pick service changes. Updates online schedules, Google transit and other trip planning information to improve usability, readability and accessibility. Assures that Metro is using the most current options to improve user-friendliness. Acts as liaison between Planning & Scheduling and Customer Relations to resolve customer issues with Google Transit, on-line schedules, etc.
• New technology integration: Integrates new transit planning, scheduling and communications technology acquired by Metro (such as real-time information) to ensure customer benefit through seamless interfacing with Web content and other electronic media.
• Analytics: Uses analytic tools to measure the effectiveness of Metro’s electronic communications and make improvements.
• Emerging trends: Evaluates and recommends what Metro should offer in terms of e-communications.
• Collaboration: Collaborate with marketing, design, and all other team members to ensure consistency in brand messaging.
• Duties also include monitoring and evaluating results to create monthly reports and suggestions for improvements.
• Serves as the daily contact for social media, including responding to customer service communications.
• Serve as an Essential Employee to continue the Authority’s operation during an emergency or weather-related event.
• Stay up to date with emerging digital trends, technologies, and best practices to enhance digital strategies.
• Provide a positive work environment that does not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran.
• Ability to work in compliance with Metro's safety and security policies.
• Other duties as assigned.

POSITION QUALIFICATIONS:

Competency Statement(s):

• Communications - Excellent verbal, writing and non-verbal skills. Persuasive, consensus builder.
• Customer Focus - Excellent problem-solving skills and a desire to exceed customer expectations.
• Creativity - Energetic, innovative self-starter, out-of-the-box thinker committed to continuous improvement and creative problem-solving.
• Professional Integrity - Exhibits and values commitment, leadership, accountability, diversity, honesty, fiscal responsibility and the ability to maximize resources.
• Proficiency - Able to multi-task, plan and measure results, create and analyze data, excellent computer skills, accuracy and attention to detail, excellent project management skills.

Education:

• Bachelor's degree in Graphic Arts, Electronic Communications, Web Design, Marketing or related field.

Experience:

• Two or more years’ related experience

SKILLS & ABILITIES

Computer Skills:

• Must be comfortable operating in a MAC and PC environment.
• Proficiency in content creation tools (Adobe Creative Suite, Canva, etc.) and social media management platforms.
• Proven experience in managing creative projects from conception to execution, ensuring alignment with brand objectives, timelines, and budgets.
• Experience in handling multiple creative initiatives simultaneously while maintaining attention to detail and meeting deadlines.
• Skilled in using project management tools (e.g., Trello, Asana, Monday.com) to streamline workflows and track progress.
• Experience using WordPress CMS.
• Experience using digital tools such as Mailchimp and Survey Monkey.
• Demonstrated proficiency with Microsoft Office products including Word, Excel and PowerPoint.

Other Skills:

• Basic writing skills, video production and editing and photography desired. Bilingual capability a plus.
• Ability to work in compliance with Metro's security policies.

Equal Employment Opportunity Statement

Metro is an Equal Opportunity/ Affluent Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other conditions of employment or career development.