Creative Director

Creative Director Full Time Professional Reno, NV, US Salary Range: $115,000.00 To $145,000.00 Annually Cascade Designs is seeking a Creative Director – Brand & Design to lead and evolve the visual expression of our portfolio of category-leading outdoor brands, including Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite. This role is responsible for elevating and protecting brand integrity across all touchpoints - from digital campaigns and ecommerce to packaging, retail, and global marketing initiatives. You will lead a small, high-performing creative team and external partners, bringing clarity, consistency, and creative excellence to a fast-paced, collaborative environment. Brand Leadership & Stewardship Serve as the ultimate guardian of brand standards across all channels and regions Define, evolve, and enforce brand frames, guidelines, systems, and visual frameworks Ensure consistency across digital, packaging, retail, and marketing materials Partner with Product and Sales teams to guide creative decisions while maintaining brand integrity Balance commercial needs with long-term brand equity Creative Direction & Execution Digital campaigns and ecommerce Packaging and print Retail, merchandising and events Product storytelling and launches Provide hands-on feedback and direction to internal designers and external partners Ensure all work meets a high standard of craft, clarity, and effectiveness Lead the development and execution of a cohesive photo and video content strategy across brands and channels Define seasonal and campaign-level content needs in partnership with Marketing and Ecommerce Oversee end-to-end content production —from concepting and planning through shoot execution and final delivery Direct and/or provide creative oversight on photo and video shoots (including on-location outdoor productions) Manage and collaborate with photographers, videographers, production partners, and talent Ensure content outputs are on-brand, high-quality, and optimized for multiple channels and use cases Build scalable systems for content planning, asset creation, and library management Lead and mentor a small internal team of designers across branding, digital, packaging and print Foster a collaborative, accountable, and high-performance culture Provide clear direction, feedback, and prioritization across projects Operations & Workflow Establish and improve creative processes, workflows, and prioritization systems Manage and direct external partners including photographers, videographers, production partners, and design contractors Collaborate with internal partners (Marketing, Product, Sales, Ecommerce) to ensure alignment and efficiency Establish efficient workflows for content production planning, shoot execution, and asset delivery What You Bring Experience 8+ years in design and creative leadership roles Degree in Graphic Design or related field Experience leading creative across multiple channels (digital, packaging, retail, print) Background in consumer brands, ideally outdoor, apparel, footwear, or adjacent categories Skills & Capabilities Strong brand systems thinker with a passion for consistency and clarity Proven ability to lead and influence cross-functional teams Comfortable operating as a player-coach in a lean environment Strong understanding of production processes (print, packaging, digital assets) Highly organized with the ability to manage multiple priorities Mindset Collaborative and solutions-oriented Curious, detail-oriented, and quality-driven Confident and diplomatic—able to push back constructively and advocate for the brand Interest in the outdoors and technical products is strongly desired Bonus Points Experience building or scaling in-house creative teams Familiarity with AI tools to enhance creative workflows Experience working with global teams and markets Why This Role Matters This is an opportunity to shape and scale the creative function for a portfolio of leading outdoor brands. You’ll bring structure, clarity, and creative excellence to a growing in‑house team - ensuring our brands show up consistently and powerfully in every channel. You’ll also play a critical role in building and scaling a more integrated content engine, ensuring our brands are supported by high-quality, strategically planned photo and video storytelling. Some of our amazing benefits include... 3 weeks paid time off per year 10 paid holidays 3 Floating holidays 401(K) with company matching Life insurance paid by Cascade Designs Activity Gear Loaner Program and discounts on products purchased through Pro Deals $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear! The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law. #J-18808-Ljbffr Cascade Designs