Brand Manager (Italian Brands)

Job Description


BRANDS: Villa Sandi, Borgo Conventi, Mazzei, Boscarelli, Ca Rome, Castello di Fonterutoli, Belguardo

ABOUT DEMEINE ESTATES:

Demeine Estates is a family-owned producer, importer and marketer of the world's finest wines based in the heart of Napa Valley, California. A leader in luxury wines in the U.S., Demeine Estates sets the standard in exceptional marketing, fine wine sales, and distribution services. Founded by The Lawrence family and Carlton McCoy Jr., and led by President Philana Bouvier, Demeine Estates' curated portfolio consists of both premium family-owned domestic and international producers who represent exceptional wines anchored by quality viticulture.

Essential Duties & Responsibilities:

Brand Marketing

• Strategy - create marketing and sales strategy, including three-tier sales and programs, creative development, public relations, winemaker travel, and event marketing

• Communication - develop, implement, and clearly communicate brand marketing objectives, strategies, programs, and tactics for all assigned wine brands; maintain and update all wine and brand information in Salsify; key contact for import winery partners

• Pricing - develop and maintain pricing files; sets and implements three-tier (wholesale) pricing, price programming, and manages Tradeparency price programming approvals

• Product - responsible for managing inventory levels and product mix

• Brand standards - Implement winery partner brand standards to provide consistent messaging, imagery, and quality cues

• Work with outside agencies to manage marketing materials to brand standards

• Promotion -develop trade promotions and marketing programs that drive sales within established annual budget

• Events - works with sales team and winery partners on market work - winemaker dinners, distributor training, new product launches, and trade shows

• Reporting - prepare and present regular business reviews for import partners

Portfolio Planning

• Planning process - creates wholesale brand plan consistent w/sales objectives; conduct category/brand/competitive set analysis to support strategic planning process

• Brand budgets - establish brand marketing budgets for assigned brands and track and evaluate brand spending / profitability

• Operations - involved with operations team for item-set-ups, purchase orders, and compliance at the national level

• Apply strong financial context to decision making, preparing reports & presentations

Qualifications

• Five years of work experience with three years in the wine industry

• Advanced financial acumen with a track record of market analysis, budget management, and strategic planning

• Knowledge of 3-tier distribution system a plus

• Strong strategic skills with the ability to manage and prioritize multiple tasks in a fast-paced, entrepreneurial environment

• Advanced proficiency with Microsoft 365 Office applications (Excel, Word, and PowerPoint, etc.) to create thorough and clear analyses and persuasive presentations and recommendations

• Bachelor's Degree with course work in business/marketing or equivalent experience a plus

• Ability to perform basic business and wine industry computations such as currency exchange rates, discounts, commissions, and margins

• Demonstrated analytical skills with experience in forecasting and marketing research

• Strong people skills and intellectual curiosity are preferred

• Experience with Adobe Suite preferred

• We are a small office so this role will serve as a support role for a diverse range of marketing department projects

This position will be based in our St. Helena, CA office. Expected salary range is $100K - $115K, plus potential annual discretionary bonus.

Shown pay range represents what we reasonably expect to pay for this position, however the actual compensation offered will depend on multiple job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. The company reserves the right to modify the range in the future.