Sr. Product Manager - Creators

Role Description

The Creators Product team at HighLevel is focused on building and scaling a world-class learning experience for our customers and their audiences. This role offers a unique opportunity to operate at scale while solving B2C-style learner experience problems within a B2B2C product ecosystem.

Your mission:

• To meaningfully elevate HighLevel's Creators experience by driving adoption, engagement, and outcomes for learners across a global user base — contributing to making it a best-in-class learning platform.

What You'll Do

• Contribute to the Creators Product Roadmap – Partner with product leadership to help shape and execute the roadmap for HighLevel's Courses platform, serving 1.1M+ monthly active learners, with a focus on engagement, completion, and retention in a B2B2C environment.
• Own Defined Areas of the Learner Journey – Take end-to-end ownership of specific segments of the learner experience — from first course interaction through completion and repeat engagement — identifying friction points and opportunities to improve learner outcomes.
• Support Learner Growth & Monetization – Contribute to initiatives that improve learner adoption, stickiness, and outcomes while supporting revenue expansion through better course discovery, consumption, and progression experiences.
• Deliver Core Learning Experiences – Lead the development of features that enhance course creation, consumption, progress tracking, and learner success at scale.
• Champion UI/UX Excellence – Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance.
• Experiment & Optimize – Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile.
• Support Scale & Reliability – Contribute to ongoing improvements in platform scalability, performance, and reliability to support a large and growing learner base.
• Collaborate Cross-Functionally – Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and improve learner satisfaction.
• Leverage Data for Decisions – Use analytics and experimentation insights to prioritize roadmap investments and measure product impact.
• Deliver Outcomes, Not Just Features – Drive measurable improvements in learner engagement, retention, completion rates, and overall platform growth within your areas of ownership.
• Support Activation & First-Value Initiatives – Contribute to identifying and optimizing learner activation milestones (e.g., first lesson completed, first course finished) that correlate with long-term retention and monetization.
• Track Metrics & Business Impact – Own and report on success metrics for your areas, including learner activation rate, course completion rate, time-to-first-value, retention cohorts, and revenue per learner, using data to continuously refine product strategy.

Qualifications

• 7+ years of Product Management experience, with meaningful exposure to B2C or B2B2C learning platforms, content products, or creator-focused SaaS.
• Proven track record of shipping product features that drive measurable improvements in learner engagement, completion, retention, or business growth.
• Solid understanding of UI/UX principles for learning experiences, with the ability to partner closely with design teams to deliver intuitive, accessible, and high-quality user journeys.
• Experience contributing to creator growth and monetization within subscription, marketplace, or creator-led business models.
• Familiarity with SaaS and creator platform growth levers, including creator activation, engagement loops, retention, lifecycle optimization, and audience monetization.

Who You Are

• Learning Platform & B2C Experience – You have built and shipped impactful features for eLearning platforms or content products, creating engaging learner experiences that drive activation, completion, and retention at meaningful scale.
• UX-Attentive for Learning – You bring a strong UI/UX sensibility focused on learner journeys, content discovery, progress tracking, and habit formation, with a track record of delivering intuitive and high-quality learning experiences.
• Experimentation-Minded – You are comfortable running A/B tests and structured experiments to improve learner engagement and completion rates through rapid, evidence-based iteration.
• Learner-Centric – You consistently balance business objectives with learner success, keeping learner needs, motivation, and outcomes at the center of product decisions.
• Strategic and Execution-Focused – You can contribute meaningfully to product vision while staying deeply involved in day-to-day execution to ensure ideas translate into real, measurable impact.
• Data-Informed – You rely on behavioral data, funnel metrics, and cohort analysis to prioritize initiatives, validate assumptions, and guide product decisions.

Benefits

• Exciting and dynamic work environment driven by a passionate team.
• Collective responsibility where no task is considered someone else's job.
• Focus on providing value to users through swift delivery of solutions.
• Opportunity to learn the intricacies of scaling a B2B SaaS startup.
• Well-funded and profitable company.