Performance Media Manager

: Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Adobe's Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches. In this critical role, you'll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers. Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR). You'll be helping to shape customer marketing strategy across paid social, and programmatic media. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Adobe Studio, Business Unit, and Web teams. What you'll Do Actively support Campaign and Go-to-Market team's objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing Adobe customers. Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign Develop and execute detailed testing plans Own 1st party audience targeting segmentation and suppression strategy to ensure minimal overlap Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social. Craft meaningful insights for weekly and quarterly reports Support quarterly business reviews and campaign wrap-ups Regularly contribute to media standards and campaign processes Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion Continuously test creative and placements What you need to succeed Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency Proven expertise in performance media, across Programmatic Display, and Paid Social In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, but not required (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role. Ability to learn our technology, products, and systems quickly Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action Ability to work effectively within a team in a fast-paced, growth environment Ability to plan, manage and work on multiple projects and schedules Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail Clear communicator to deliver POVs with solid rationale Ambition to grow with the company and take on more responsibility 5+ years of digital media experience Bachelor's Degree or higher Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $75,500 -- $162,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on us.edajobs.com or call View phone number on us.edajobs.com. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.