Social Media Coordinator

Job Description

Job Description

At Garrett Brands, we own two of Chicago’s most beloved and storied brands.  Garrett Popcorn Shops®, “A Chicago tradition since 1949,” serves only the finest, gourmet Popcorn.  And Frango® Chocolate, with an origin story founded in both Seattle and Chicago, over 100 years ago.  Garrett Popcorn Shops has grown to operate over 70 shops around the globe, with an online platform that serves both B2C and B2B customers.  Frango chocolates are currently distributed through both retail locations and ecommerce.

We’re looking for someone who lives and breathes social media and, most importantly – enthusiasm!   We have a Brand that serves Handcrafted Happiness to our devoted fans every day and we want someone to serve up that same level of happiness to our fans on our Social Media platforms.   As the Social Media Coordinator  in the US, you will be a voice of Garrett Popcorn Shops, Garrett Ready-To-Eat (grocery) and Frango Chocolate on all social media channels (Instagram, Facebook, TikTok and LinkedIn).  Your job will be to identify ways to continually engage directly with our fans in a fun way that personifies our Brand.  Garrett is happy food and we want our fans to have the same level of excitement about engaging with us on social media as they do when they enter one of our Shops.  We’re looking for someone who spends too much time looking at social media because they are constantly searching for new and exciting content to build engagement.   We want people who stay on trend, understand our Brand and can communicate with our fans in a way that allows them to receive customer experience satisfaction, and feeding insights into the broader integrated marketing team.

You will have three primary responsibilities.  First, you will contribute to the content calendar, strategy, production and development in collaboration with our integrated marketing & creative teams.  This would involve producing paid ad content and participating in influencer marketing for our Garrett Brands channels as well as paid ads.  It would also involve identifying key targets, influencers and other audience segments to expand social presence and results.   Second, you will engage with fans and funnel questions to the appropriate team members for timely response.  You are the voice of the brand, maintaining a positive dialogue with fans while staying true to the core of Garrett Popcorn Shops.  The successful candidate will accomplish this by strengthening and leveraging strategic storytelling and the development of a comprehensive content calendar.   Ultimately, this means keeping a pulse on overall social landscape trends, including formats, platforms and content.   Third, you will track KPIs and share qualitative insight and reporting from our channels with the goal of informing our Team Members about content optimization and future content development. 

We are a small and mighty team.  The entrepreneurial spirit of the company means we reward innovation and execute quickly.  This position is best suited for someone who truly loves social media and the role it has in building the total consumer experience with the brand.  The ideal candidate has some experience in a role like this one and can work with both in-house and agency-based creative teams, clearly communicating expectations and effectively managing timelines.  This role requires passion for the consumer and for the media, viewing community management as a critical component of all marketing efforts.  Please note that this role does require flexibility to work evenings and weekends, when required by the content and/or partners. 

Responsibilities

·         Develop content that highlights product, recipe, ingredients, and usage occasions

·         Support new recipe launches, seasonal promotions and assist with social media coverage of events, partnerships, and community activations.

·         Create and adapt real-time, trend-driven content

·         This role includes capturing photo and video content in shops, at events, and during key marketing activations, as well as creating and adapting social-first content for Instagram Reels, TikTok, Stories and emerging platforms.

Qualifications

·         Bachelor’s degree

·         Minimum 1 year of social media and community management experience; consumer brands preferred; food & beverage brands a plus

·         Clear and effective communication skills, both written and verbal

·         Strengths to include personal engagement with our fans and others – an authentic communicator

·         Strong time management and prioritization skills, operating with independence and attention to detail

·         Knowledgeable about brand activation, live and online, and passionate about consumer marketing

·         Capable of producing analytic reports that track performance versus key indicators and recommending optimizations based on that reporting

·         Experience with consumer-packaged goods (CPG) brands within food & beverage, preferred

• • Experience supporting product launches and seasonal campaigns
  • Understanding of food and beverage consumer trends, including seasonal and occasion-based marketing

·         Demonstrated fluency with Facebook Business Manager, Instagram and Instagram Stories, TikTok, LinkedIn.  Proficient use of MS Office, Excel, and dashboard programs (e.g. Dash Social)

·         Proficiency with Canva required

·         Copy writing or photography skills a plus, but not required

·         Candidates must be local to the Chicagoland area

Compensation

·         The anticipated salary range for this position is $65,000 - $72,000. The actual salary offer will carefully consider a few factors, including your job-related knowledge, skills, qualifications and experience.  Benefits include Medical, Dental, Vision Insurance; Employer paid Short- and Long-Term Disability Insurance; Employer paid life insurance and eligibility to participate in the company 401(k) plan with annual discretionary match.   This position is eligible for the Garrett Hybrid and/or Remote Work Arrangement.

At Garrett Popcorn Shops, we've maintained our dedication to fresh, delicious Popcorn since we first opened at 10 West Madison Street in Chicago. We continue to use only the highest quality ingredients from local producers as we handcraft our gourmet Popcorn in old-fashioned copper kettles. We strive to deliver the same Popcorn today that customers first talked about in 1949.

Company Description

At Garrett Popcorn Shops, we've maintained our dedication to fresh, delicious Popcorn since we first opened at 10 West Madison Street in Chicago. We continue to use only the highest quality ingredients from local producers as we handcraft our gourmet Popcorn in old-fashioned copper kettles. We strive to deliver the same Popcorn today that customers first talked about in 1949.