Senior Campaign Design Analyst (Hybrid: Madison, WI)

TruStage Marketing Campaign Designer

At TruStage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what's possible. We need you to help us shape what's next. You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose

This position is responsible for executing all audience design and list selection activities within an assigned business segment across Unica Campaign and Salesforce Data Cloud. This role will ensure best practices are established and leveraged in campaign design and delivery for both B2B and B2C marketing campaigns, using systems to the full extent of their capabilities to ensure efficient and effective delivery. As optimizations or IT developments are implemented, this role adheres to testing methodologies to ensure deliverables are met accurately and effectively.

Job Responsibilities

• Serves as an expert executing marketing campaigns leveraging relational databases and technologies.
• Responsible for recommending and designing campaigns that maximize system performance while fully utilizing system functionality.
• Understands the underlying data and all steps within a selection process to ensure accurate execution against business requirements
• Independently performs all audience selection work assigned by Campaign Design Lead or Manager to a high degree of accuracy while maintaining delivery targets
• Researches and resolves business and/or data questions in selection process design and results
• Responds to and solves complex issues and incidents efficiently
• Conducts peer reviews and provides feedback (QA) on work executed by other Campaign Designers in pre-production and production environments
• Executes User Acceptance Testing (UAT) on IT enablement and lifecycle management work as needed
• May lead, plan and coordinate initiatives cross-functionally to ensure campaign results and timelines are met.
• Uses knowledge and expertise to identify opportunities for process improvements and influence decisions that may impact cross functional areas.
• Develops training and process documentation, keeping up-to-date on a routine basis.
• Mentors and trains Jr and new team members as needed
• Completes all assigned training and obtains required system certifications within time required.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements

• Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related analytical work experience.
• 7+ years experience in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences.
• Proven experience working with relational databases and demonstrated strong analytical skills.
• Expertise in the following applications: MS-SQL, Campaign Management, Salesforce Data Cloud, and Microsoft Excel
• Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (must begin certification within 12 months of hire)
• Knowledge of Adobe Workfront preferred.
• Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment.
• Demonstrated ability to manage multiple tasks simultaneously and prioritize appropriately to meet deadlines
• Ability to work effectively and independently in a time sensitive environment.
• Ability to analyze multiple sources of information to define problems and recommend solutions.
• Ability to think creatively to achieve desired results.

If you're ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$69,095.00 - $120,916.00

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when "life happens," you can focus on what's most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.