Registered Nurse: Marketing and Sales Director

Job Description

Job Description

Registered Nurse (RN) – Marketing & Sales Director
Hudson River Valley Medical PC

About Us

At Hudson River Valley Medical PC, we are committed to delivering exceptional outpatient infusion therapy in a comfortable, patient-centered environment. We serve patients requiring specialty infusions for chronic and acute conditions, offering expert nursing care, modern facilities, and a focus on safety, comfort, and clinical excellence.

Position Summary

This hybrid role combines clinical excellence with business development and community engagement. The RN Marketing & Sales Director / Patient Care Coordinator will not only provide skilled nursing care and coordinate infusion services, but also lead marketing efforts, build referral networks, and act as the bridge between patients, providers, and our in-house team.

We are looking for a licensed Registered Nurse with strong infusion skills who thrives in patient care, enjoys relationship-building, and has a passion for growing healthcare services in the community.

Key Responsibilities

Patient Care & Clinical Coordination

• Perform skilled nursing care, including starting and monitoring IV infusions, PICC line care, and other venous access procedures.

• Conduct pre-infusion assessments, monitor patients during therapy, and respond promptly to infusion-related complications.

• Provide patient and family education regarding therapy, potential side effects, and self-care after infusion.

• Collaborate with physicians, pharmacists, and healthcare partners to ensure coordinated treatment plans.

• Maintain accurate, timely clinical documentation and ensure compliance with HIPAA, OSHA, and infection control standards.

Marketing & Sales Leadership

• Lead community outreach to build awareness of Hudson River Valley Medical PC infusion services.

• Develop and manage social media, digital, and print marketing campaigns.

• Build trusted relationships with local physicians, clinics, and referral sources to create and expand a strong referral network.

• Conduct outreach visits, educational presentations, and networking events to promote services.

• Oversee brand reputation by monitoring patient feedback and online reviews; implement strategies to encourage success stories.

Patient & Provider Liaison

• Serve as the primary point of contact for patients, ensuring seamless communication between providers and the care team.

• Address patient questions, feedback, and concerns with empathy and professionalism.

• Partner with staff to ensure the patient journey is smooth from referral to discharge.

Required Qualifications

• Graduate of an accredited school of nursing (RN required; BSN preferred).

• Current, unrestricted RN license in New York.

• Minimum 1 year of clinical experience in infusion therapy.

• CPR/BLS certification (ACLS preferred).

• Strong organizational, communication, and relationship-building skills.

• Proficiency with Microsoft Office and EMR systems.

Preferred Qualifications

• Previous experience in an ambulatory or specialty infusion setting.

• PICC line insertion/maintenance certification.

• OCN (Oncology Certified Nurse) or CRNI (Certified Registered Nurse Infusion).

• Prior marketing, sales, or business development experience, preferably in healthcare.

What Makes You a Great Fit

You are both a clinician and a connector. You thrive in providing excellent patient care while also engaging with the community, providers, and partners to grow services. You are motivated by improving patient experiences, expanding access to care, and making a meaningful impact on people’s healthcare journey.

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