Director of Marketing

Director of Marketing

Mount Gilead, OH (There may be potential for remote work for people who live in Ohio, with some travel to the facility occasionally.)

The Director of Marketing will be responsible for establishing and directing the marketing and indirectly the sales activities of the organization, including advertising and public relations. Our client is a privately held financially strong and family friendly B2C specialty chemical company serving the Automotive aftermarket.

Responsibilities

• Responsible for developing strategic sales and marketing objectives.
• Responsible for managing budgets and evaluating sales performance.
• Accomplishes marketing and sales staff objectives by hiring, training, developing, and coaching employees.
• Communicates job expectations by planning, monitoring, and reviewing job contributions.
• Manage and develop marketing programs and materials, such as advertising, event support, and online promotions.
• Responsible for developing a revenue management strategy to maximize profitability for everyday sales.
• Create and implement short and long-term marketing strategies to meet sales goals and annual sales targets.
• Actively seek new business using marketing campaigns, e-commerce, site visits, and other methods.
• Generate new business while also increasing customer loyalty by cultivating long-term relations with patrons.
• Evaluate market trends to determine pricing to balance costs, competition, and supply and demand.
• Prepare accurate and complete sales reports documenting marketing budgets, direct sales, and outline marketing plans.
• Consult with sales managers and stakeholders to evaluate the company’s performance.
• Other duties as assigned.

Desired Knowledge, Skills and Abilities

• Excellent leadership and organization skills.
• The ability to communicate information and ideas in writing so others will understand.
• Analyzing information and evaluating results to choose the best solution and solve problems.
• Establishing long-range objectives and specifying the strategies and actions to achieve them.
• Encouraging and building mutual trust, respect, and cooperation among team members.
• Willingness to lead, take charge, and offer opinions and direction.
• Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
• Developing specific goals and plans to prioritize, organize, and accomplish your work.
• Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Education and Experience

• Bachelor’s Degree in Business/Marketing required.
• Minimum 7-10 years of branding, marketing strategy, and creative experience preferred.
• Minimum 7-10 years of consumer product sales experience in a retail environment, preferably with an automotive, power tool, or outdoor power equipment products company.
• Must have 5-7 years of experience managing a team of professionals.
• Amazon vendor central and seller central experience preferred.
• High energy, positive can-do attitude who not only achieves, but exceeds in a fast-paced, entrepreneurial environment.
• Experience setting and managing budgets including revision and reallocation throughout the fiscal year based on business performance.
• Successful track record of new product development and aggregate marketing strategy development and execution.
• Demonstrated ability as a valued senior team member who can effectively and positively influence others in a team-oriented, collaborative environment.
• Experience working with outside vendors to develop marketing strategies and implementation plans.
• Mass merchant and Big Box consumer product experience is required.

Keywords: Director of Marketing, Product Branding, Marketing Strategy, New Product Development, Mass Merchant, Big Box Retail, Automotive, Specialty Chemicals