Digital Marketing Specialist

Digital Marketing SpecialistOur clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategic—focused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.Location: North Houston Area - position is 100% OnsiteCompetitive base salary + benefits + 401(k) + PTOOwn the Digital Lead Generation EngineWe are seeking a highly driven Digital Marketing Specialist who thrives on generating measurable business results through paid search marketing. This is an opportunity for someone who wants to take ownership of digital lead generation efforts, drive strategy, influence business leaders, and directly impact revenue growth across multiple business units.The ideal candidate is a hands-on digital marketer with strong expertise in Google Ads, PPC campaign management, website analytics, conversion optimization, and marketing performance reporting.What You'll Be Responsible For:Paid Search Marketing (Primary Focus)Lead, develop, implement, and optimize paid search campaigns across Google Ads and Bing AdsImprove campaign performance through keyword strategy, ad testing, bidding optimization, audience targeting, and landing page recommendationsWebsite Analytics & Reporting:Analyze website traffic, user behavior, conversion data, and campaign performanceDevelop monthly, quarterly, and annual digital marketing reportsProvide actionable recommendations based on data insightsTrack and report on lead generation and marketing-driven revenueSEO & AI Search Optimization:Support ongoing SEO initiatives designed to improve keyword rankings and organic visibilityAssist with AI and Large Language Model (LLM) optimization efforts, including visibility within AI-generated search resultsStay current on emerging AI-driven marketing trends and technologiesWebsite & Content Support:Collaborate on website updates and optimization effortsWork within WordPress or similar CMS platformsSupport digital content initiatives as neededRequired Experience:5+ years of Paid Search (PPC/SEM) experience managing Google Ads and/or Bing Ads campaigns3+ years of website analytics and reporting experience3+ years of digital marketing performance reporting experience3+ years implementing digital lead generation strategies in a B2B environment (very important)Experience analyzing campaign performance and making data-driven optimization decisionsExperience with Google Analytics, tracking tools, reporting dashboards, and CRM systemsExperience with WordPress or similar CMS platformsLeadership & Personality Profile:Takes ownership and accountabilityIs comfortable presenting ideas and results to executives and business leadersHas a strong sense of urgencyIs driven by measurable resultsBenefits:Competitive base salary401(k)Comprehensive healthcare benefitsPaid vacation and PTOOpportunity to make a measurable impact within a growing organizationDirect interaction with leadership and business decision-makers