Vice President, Marketing Strategy Lead, Becoming a Customer Agentic Shopping

The Consumer Bank Becoming a Customer Digital Shopping team is at the forefront of transforming how customers discover and open deposit accounts. We are seeking a Vice President to lead Agentic Shopping and drive our SEO, AEO (Answer Engine Optimization), and GEO (Geographic Optimization) strategies. As a Vice President on the Digital Shopping team within Becoming a Customer, you will be at the forefront of efforts to launch a cutting-edge sales enablement platform designed to empower Private Client Bankers with personalized, data-driven marketing materials and streamlined client engagement tools. You will lead the strategy and initial build of this platform, driving adoption, optimization, and continuous innovation on an ongoing basis. Job Responsibilities Develop and lead the vision for Agentic Shopping, leveraging emerging technologies and AI-driven experiences to enhance customer engagement and conversion. Define and execute comprehensive strategies for SEO, AEO, and GEO to maximize organic growth, visibility, and relevance across digital channels. Identify and prioritize opportunities to optimize omni-channel shopping experiences, ensuring our products and services are discoverable and compelling to target audiences. Partner with cross-functional teams—including product, marketing, analytics, and technology—to align on strategic objectives and drive innovation. Monitor industry trends, competitive landscape, and evolving customer behaviors to inform strategy and maintain a leadership position in digital shopping. Identify opportunities to transform the way we deliver experiences through use of AI Required qualifications, capabilities and skills Bachelor’s degree in Marketing, Business, Product Management, Technology, or related field 7+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations Proven track record of leading cross-functional teams and delivering innovative digital solutions Experience launching and optimizing digital platforms or tools for sales or client engagement Strong analytical, strategic planning, and problem-solving skills Demonstrated ability to drive adoption and change management for new technologies or platforms Expertise in campaign management, customer engagement analytics, and performance measurement Excellent written and verbal communication skills, including executive-level presentation abilities Highly proficient in Microsoft Excel and PowerPoint Comfortable working in a highly matrixed, fast-paced environment with shifting priorities Experience managing budgets, forecasts, and ROI for marketing or product initiatives Preferred qualifications, capabilities and skills Is a collaborative leader who builds strong partnerships across marketing, product, technology, and sales teams Is highly strategic, able to connect big-picture vision to actionable plans and measurable outcomes Is both data-driven and creative, leveraging insights to drive innovation and enhance client experiences Is passionate about empowering sales teams with tools that streamline processes and personalize client engagement Thrives in dynamic environments, embracing change and ambiguity with resilience and adaptability Champions a customer-first mindset, ensuring solutions are relevant, personalized, and impactful and communicates clearly and persuasively, tailoring messages for executive and field audiences Possesses exceptional presentation-building skills; able to distill complex ideas into clear, compelling executive summaries and stays ahead of industry trends Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households. Step into the role of Vice President, Agentic Shopping for the Becoming a Customer team within Consumer Bank Marketing. #J-18808-Ljbffr Next Frontier Capital