Product Manager - Recura

Company Overview:

Designed for beauty, built for growth, PatientNow brings clinical-grade EMR with intuitive charting, smart AI automation, advanced photography, marketing, patient engagement, and seamless practice management into one elegant system. Everything works together naturally, helping clients create a smooth, intentional patient experience from consultation to checkout. Supported by a U.S.-based team that understands the pace and artistry of aesthetics, PatientNow provides the technology and partnership to scale with confidence.

This role will focus on the Recura product line, a newly integrated part of PatientNow.


Vision : Empowering practices and businesses to improve health and wellness worldwide by helping their clients look and feel their best.

Mission : PatientNow is elevating businesses focused on beauty, wellness and medical aesthetics with innovative, all-in-one software and consulting service solutions. People who partner with us stand out in the industry with strong market differentiation, while streamlining operations for long term success and sustainable growth.

Values :

• Show up - being present and supportive: for each other through collaboration and respect, for our customers with exceptional service, and for the business with dedication to excellence and growth.
• Own the outcome - By understanding the objective, exceeding expectations with pride, confirming resolution, communicating early and often, and continuously learning and improving
• Be Authentic - By sharing thoughts and opinions, keeping promises, showing your true self, and engaging with respect

Position Summary:

Recura, a PatientNow company, is building an AI-powered growth engine for medical aesthetics and elective care practices. Our platform powers an AI receptionist that manages voice, SMS, scheduling, and payments. These workflows directly impact revenue and patient experience.

As the Founding Product Manager, you will own product strategy and execution across the Recura platform. You will partner closely with the CTO and engineering team to bring structure, clarity, and long-term direction to a rapidly expanding product. This role balances strategy with execution. You will ensure features are grounded in customer workflows and aligned to business outcomes. Your north star is Net Revenue Retention, driven by adoption, value, and a seamless user journey.

Essential Duties and Responsibilities:

• Own and maintain the product roadmap across voice, messaging, scheduling, payments, and automation workflows
• Partner with leadership to define product strategy, priorities, and long-term direction
• Translate ideas into clear product requirements including PRDs, user stories, and acceptance criteria
• Work closely with Engineering and QA to ensure high-quality and timely delivery
• Map and improve end-to-end customer journeys and identify gaps or inconsistencies
• Conduct customer interviews and turn insights into product direction
• Track adoption and product performance to ensure features drive measurable value
• Analyze competitors and market trends to inform strategy
• Improve internal communication on what is being built, shipped, and why
• Ensure product releases are cohesive and avoid fragmented feature development

Competencies: To perform the job successfully, an individual should demonstrate the following.

• Adaptability - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.
• Business Ethics - Inspires the trust of others. Keeps commitments. Treats people with respect. Upholds organizational values. Works with integrity and ethically.
• Communications - Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.
• Continuous Learning - Assesses own strengths and weaknesses. Pursues training and development opportunities. Seeks feedback to improve performance. Shares expertise with others. Strives to continuously build knowledge and skills.
• Problem Solving - Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.
• Teamwork - Balances team and individual responsibilities. Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Puts success of team above own interests.

Education/Experience:

• 3 to 5 years of product management experience in a startup or high-growth SaaS environment
• Experience owning product areas including roadmap, requirements, and delivery
• Strong written communication skills with the ability to create clarity from ambiguity
• Experience working closely with engineering on complex systems
• Ability to balance strategy with hands-on execution
• Strong systems thinking and awareness of cross-functional impact
• Experience using product metrics such as adoption, retention, or NRR to guide decisions
• Comfortable challenging ideas with clear reasoning
• Experience with tools such as Jira, SQL, analytics platforms, or AI-assisted development tools

Preferred Qualifications:

• Experience with AI or automation products
• Experience with workflow-heavy B2B SaaS platforms
• Exposure to voice, SMS, payments, or operational systems
• Experience tying product decisions to retention and revenue outcomes
• Familiarity with healthcare, aesthetics, or practice management software

Why You'll Thrive Here:

In this role, you'll get to:

• Work at the intersection of innovation and impact, helping real-world practices grow and thrive in a rapidly expanding market;
• Collaborate with a talented, curious team that values experimentation, learning, and customer empathy;
• Be empowered to lead with autonomy while supported by strong leadership and product discipline; and
• Help modernize aesthetics software in an industry that's ripe for transformation through innovative, AI-native technology.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Note: PatientNow jobs are listed on our careers page patientnow.com/careers and select job boards. We will never ask for payment or sensitive info. Official emails come from @patientnow.com, @recura.ai or View email address on click.appcast.io

The pay range for this role is:

110,000 - 130,000 USD per year (Recura )