Sr. Professional, Product Marketing

Location: United States of America - North Carolina - Morrisville Key Responsibilities Lead product marketing strategy for a commercial business unit, including positioning, messaging, launch planning, budget management, and execution. Develop differentiated product positioning and messaging that addresses customer pain points and clearly communicates business value. Translate technical product information into compelling marketing content for customers, sales teams, and partners. Partner closely with product management teams to understand product roadmaps, capabilities, and competitive differentiation. Define how products integrate with other commercial devices and services to deliver complete One Lenovo solutions. Manage marketing budgets, operational planning, and marketing governance to ensure efficient execution. Build and maintain strong relationships with alliance partners, coordinating joint marketing initiatives, content development, and resource allocation. Lead cross-functional projects with internal stakeholders and external agencies, ensuring projects are delivered on time, within budget, and with high quality. Create and manage sales enablement materials, presentations, visual assets, product collateral, and other marketing resources. Develop product content supporting campaigns, industry verticals, PR and communications, analyst relations, events, and sales training. Work effectively across global teams and multiple stakeholders to align priorities and drive successful product marketing initiatives. Basic Qualifications 5+ years of product marketing experience within the technology or technology services industry. Preferred Qualifications Demonstrated experience working in a global organization with multiple cross-functional stakeholders. Strong strategic planning, communication, and presentation skills. Excellent written communication and messaging abilities. Strong analytical skills with the ability to translate technical concepts into customer-focused benefits. Experience managing budgets, marketing operations, and governance processes. Strong project management skills with proven ability to manage timelines, priorities, and multiple concurrent initiatives. Experience collaborating with external agencies and cross-functional teams. Experience working closely with product managers throughout the product lifecycle. Experience developing go-to-market strategies for commercial technology solutions. Familiarity with alliance or partner marketing programs. Demonstrated ability to influence without direct authority in a matrixed organization. Ideal Candidate Bring a strong foundation in both product marketing and product management collaboration. Excel at understanding customer needs and translating those insights into compelling messaging and positioning. Be an exceptional writer with the ability to simplify complex technologies into clear customer value propositions. Have strong operational discipline, including experience managing budgets, timelines, metrics, and agency relationships. Be highly detail-oriented while balancing strategic thinking with execution. Demonstrate initiative, ownership, and the ability to step into leadership opportunities. Thrive in a fast-paced, collaborative environment with a positive, energetic attitude and a strong commitment to delivering results. The base salary budgeted range for this position is $110k-145K. Individuals may also be considered for bonus and/or commission. Lenovo’s various benefits can be found on We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. If you require an accommodation to complete this application, please contact View email address on click.appcast.io. #J-18808-Ljbffr Lenovo