Marketing Director

Marketing Leader Opportunity At Serenity HealthcareSerenity Healthcare is one of the fastest-growing multi-site specialty medical platforms in the country. Founder-led, ten years in market, 1,000+ employees, 40+ clinics across multiple states, and growing 100% year over year all without PE or venture capital.We deliver advanced, in-office medical interventions including TMS (transcranial magnetic stimulation), IV ketamine, and medication management. Our patients come to us because nothing else has worked, and our model is built around moving them from consult to treatment with a high-trust, education-led approach.We're hiring a results-driven marketing leader to own the full performance funnel from impression to admitted patient, lead an in-house creative team of 5+ (total of 12 on team), and build the marketing engine that powers Serenity's continued multi-state expansion.What You'll DoOwn marketing KPI's across all channels including acquisition cost (CAC/CPA), cost per lead (CPL), and lifetime value (LTV) while collaborating with the Director of Contact Center to ensure leads are qualified and result in a booked appointment.Run direct response campaigns across paid search, paid social (Meta, TikTok, YouTube), programmatic/display/CTV, and local/geo media (radio, OOH, direct mail) with rigorous channel-level attribution.Build and maintain the testing roadmap including creative, audience, offer, and landing page experiments that systematically lowers CAC while scaling lead volume.Build email, SMS, and lifecycle programs that improve LTV, reactivate dormant patients, and increase share-of-care across Serenity's service lines.Own SEO and organic content as a long-term acquisition cost reduction lever while leveraging AI to become the go to authority online for psychiatry related content.Brand & Creative LeadershipLead a mid-sized, in-house creative team of 5+ operating as a high-velocity content engine for paid, organic, and lifecycle while adhering to brand standards.Steward the Serenity brand across every touchpoint, ensuring direct response work reinforces, not erodes, long-term brand equity and patient trust.Establish creative briefs, review cadences, and production workflows that turn the team into a competitive advantage rather than a bottleneck.Market Expansion & PlaybooksDevelop repeatable marketing playbooks for new clinic launches including pre-launch awareness, local SEO, geo-targeted paid, and referral-source coordination that shorten our ramp in every new market.Partner with the Director of Business Development to ensure marketing materials, messaging, and automations strengthen relationships and educate referral sources.