Manager, Local Marketing

Your opportunityThe Manager, Local Marketing, is an individual contributor who partners with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within that community. The Manager is responsible for partnering with branch leaders to set the strategy, developing and implementing the execution plan to help nurture these opportunities throughout the sales lifecycle. The ideal candidate can quickly establish strong partnerships and has a good understanding of relationship marketing channels, including events, social media, advertising, PR and corporate sponsorships. Building strong relationships with our sales force -- and understanding the local communities, demographics and psychographics of that local audience -- are keys to success in this role. It is expected that 15% of the Manager's time is spent in the local markets they support.What you’ll do:Collaborate daily with the local branch partners to act as their marketing and lead gen thought partner: identify opportunities, deepen the engagements, and coach Financial Consultants on meeting identified goalsDevelop annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationshipsBuild and maintain effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)Proactively identify new growth opportunities for the branch teams, and help them to determine and execute related plansAct as an accountable partner in the local branch team’s success, and advocate on behalf of this teamParticipate in regional business calls to provide guidance for achieving success and share best practices across the networkCollaborate closely with other Local Marketing managers to share best practices, discuss trends, vet ideas, and identify opportunities for driving further growthDevelop quarterly Marketing performance reports to track and calibrate performance to-date and recommend improvements for subsequent quartersOversee annual budgetBe a trusted business partner to the branch network, peers on the Local Marketing team, and across Central MarketingWhat you have3-5 years of marketing experienceExperience in partnering with sales organizations to help them achieve their goals is preferredBasic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycleAbility to work autonomously, proven self-starterAttention to detail, and strong organizational and problem-solving skillsData-curious, capable of leveraging results to help drive outcomes for the branch networkExceptional relationship-building skillsRelentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvementWhat’s in it for youAt Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.We offer a competitive benefits package that takes care of the whole you – both today and in the future:401(k) with company match and Employee stock purchase planPaid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positionsPaid parental leave and family building benefitsTuition reimbursementHealth, dental, and vision insuranceReference: View phone number on click.appcast.io