Email & SMS Marketing Specialist

The pay range for this role is $70,500 - $82,000/yr USD. About The Role Skechers is seeking a Digital Marketing Specialist, CRM to support the execution and optimization of our email & SMS marketing program to drive customer engagement, conversion, and retention. In this role, you will assist in the daily building and scheduling of all marketing emails, creative brief writing, SMS copywriting, and audience segmentation. This is an ideal opportunity for a detail-oriented marketing professional who thrives in a fast-paced environment and is passionate about creating best-in-class customer marketing experience. This position is based in Manhattan Beach, CA and requires a hybrid work schedule. What You’ll Do Marketing Email & SMS Execution & Operations Build and schedule marketing email sends in Salesforce Marketing Cloud Content Builder, ensuring correct links, products, and images. Schedule and QA daily email sends, verifying correct audiences, timing, and approvals before deployment. Write creative briefs for the graphic design team to follow when developing email creative, selecting relevant products and providing appropriate copy and direction. Assist with daily SMS send execution through the Attentive platform. Write SMS copy for daily marketing and promotional sends. A/B Testing Support Collaborate with the Email Marketing Manager to plan and document A/B testing roadmaps across marketing emails. Set up and QA test variations in partnership with Creative and Development teams (copy, timing, layout, segmentation, etc.). Monitor live tests, ensure correct targeting, and compile post-launch results. Analyze findings, identify performance drivers, and maintain a centralized testing log with insights and learnings. Creative & Asset Coordination Partner with the Creative Admin to ensure timely delivery of creative assets for marketing emails. QA all creative elements for business and content accuracy (copy accuracy, link integrity, correct images/modules). Track creative dependencies and ensure all send components are delivered on schedule. Reporting & Insights Support Generate weekly and monthly performance insights for marketing and promotional emails & SMS sends, including engagement metrics (open rate, CTR), conversion, and unsubscribe trends. Compile A/B test results and performance recaps to support campaign optimization. Partner with Analytics and Email Marketing Manager to surface key learnings and improvement opportunities. Maintain ongoing reports and dashboards that track marketing email & SMS program health and incremental performance. What You’ll Bring Experience with Salesforce Marketing Cloud (SFMC) or similar email service platforms. Understanding of email marketing and A/B testing principles. Strong organizational and project coordination skills. Ability to manage multiple priorities in a fast-paced environment. Clear communication skills and proactive problem-solving approach. Excellent attention to detail, particularly around content accuracy, testing setup, and logic validation. Familiarity with basic SQL or HTML/CSS for email. Basic Photoshop experience. Requirements Bachelor's degree in Marketing, Business, Communications, or related field. 3-5 years of experience in CRM or email marketing. Experience in eCommerce or digital environment preferred. Must be able to work hybrid schedule from our Manhattan Beach, CA office. Equal Employment Opportunity Statement Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing View email address on click.appcast.io. To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions. #J-18808-Ljbffr