Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Senior Copywriter (Direct Response)

BAD Marketing

Direct Response Copywriter

We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency.

You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails, webinars, and sales pages for clients spending $100k-$1M+ monthly on ads. You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.

This is not an order-taker role. You won't be waiting for someone to hand you a brief and tell you exactly what to write. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment."

What Success Looks Like
  • You come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive direction
  • You can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it works
  • Your first drafts are close to final - strategists aren't rewriting your copy, they're refining it
  • You know what's winning and losing across your clients without being asked
  • Iterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)
  • The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategy
  • Your avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a task
A Day In This Role

Morning: Check the creative tracker for your clients. What launched? What's testing? Any winners or losers from the last batch? Review any feedback or revision requests that came in overnight.

Writing blocks: The bulk of your day is writing - ad scripts, body copy, emails, funnel pages, or long-form projects like webinars or VSLs. You're working from briefs you helped shape, not briefs handed to you fully formed.

Creative strategy calls: Weekly with your pod. You come prepared with analysis: what's working, what's not, what we should iterate on, what net-new concepts are worth testing. You leave with a plan for what's needed and why.

Throughout the day:

  • Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itself
  • Update the creative tracker with your batch details before submitting for review
  • Collaborate with your strategist on messaging direction, offer positioning, and funnel improvements
  • Coordinate with creative leads on video scripts and static direction

End of day: You can answer: What's the status of my active batches? What's winning/losing for each client? What's next and why?

Experience & Requirements
  • 3+ years of direct response copywriting experience; info/coaching space strongly preferred
  • Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)
  • Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs
  • Ability to analyze creative performance and iterate intelligently - not just "try something different"
  • Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to write
  • Comfortable working within structured systems (creative trackers, naming conventions, brief templates)
  • Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning
What This Role Is Not

Not word-outputting. Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy. You need to understand (or figure out) the strategic context, and push back when something doesn't make sense.

Not an order-taker. Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Just tell me what to write" is not how this works.

Not surface-level analysis. "This ad won" is not insight. Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins.

Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope.

Not a solo role. Creative strategy is collaborative. Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects.

You'll Thrive Here If
  • You're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds good
  • You want to be a strategic partner, not a production resource
  • You're curious about performance data and want your work to be measured
  • You can operate with autonomy - taking loose direction and returning with developed, reasoned concepts
  • You're comfortable pushing back when briefs are unclear or strategy doesn't make sense
  • You want to master direct response as a discipline, not just collect writing samples
This May Not Be For You If
  • You prefer clear, detailed briefs that tell you exactly what to write
  • You see copywriting as creative expression rather than strategic persuasion
  • You're not interested in performance data or iteration
  • You're uncomfortable with direct feedback on your work
  • You want to write, not think about why you're writing it

About Badmarketing:

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.

We specialize in info/coaching, local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brands, and more. Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

Benefits:

  • Comprehensive health, dental, and vision insurance plans (US Residents Only)
  • PTO
  • Paid US Holidays
  • Opportunities for professional development and advancement within the organization.
  • A collaborative and innovative work environment with a focus on creativity and results.

Additional:

  • 9AM - 6PM EST
  • Remote
  • W2 (US Residents Only)

Our Core Values:

  • BE BAD
  • PLAY TO WIN
  • EXTREME OWNERSHIP
  • SOLUTIONS NOT PROBLEMS
Vacancy posted 5 days ago
Similar jobs that could be interesting for youBased on the Senior Copywriter (Direct Response) in United States vacancy
  •  ...We're looking for a direct response copywriter who can own messaging strategy across a client pod in our info/coaching marketing agency. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, funnel copy, emails... 
    Senior
    Remote job
    Full time
    Local area
    Shift work
    Night shift
    Day shift

    BAD Marketing

    Remote
    a month ago
  •  ...company that has grown over the last twenty years mostly through direct referrals and word of mouth. Our work is good. Our website...  ...few pages that matter most. We are looking for a direct response copywriter to rewrite those pages: a landing page for our website rebuild... 
    Suggested
    Remote work

    SiteCare

    United States
    5 days ago
  • Nashville Public Radio is looking for a Copywriter to join the Picksy marketing team. In this hybrid role, you will create compelling...  .... The ideal candidate should have at least 3 years of direct response copywriting experience and a proven ability to write persuasive... 
    Suggested

    Nashville Public Radio

    New York, NY
    4 days ago
  • A dynamic marketing agency is seeking a Direct Response Copywriter skilled at creating impactful copy that drives conversions. In this role, you'll write VSLs, sales pages, and paid advertisements while collaborating with media buyers. Ideal candidates have 3+ years of... 
    Suggested
    Remote job
    Flexible hours

    Clients Blackbox Inc

    New York, NY
    6 days ago
  • $65 - $80 per hour

     ...next steps. Our partner is looking for a Senior Copywriter, E-Comm based in the United States....  ...enhanced brand content, your work will directly influence customer engagement and...  ...applications, analyzing resumes, or assessing responses and identifying potential... 
    Senior
    Remote job
    Hourly pay
    Full time
    Work at office
    Flexible hours

    jobgether

    United States
    22 hours ago
  •  ...Senior Copywriter Location: Los Angeles (Hybrid) About Us At the intersection of fitness...  ...belief, belonging, and growth. Responsibilities: Shape and evolve Everfit's...  ...ideas, help solve problems, and shape direction early alongside cross-functional teams... 
    Senior
    Worldwide

    Everfit.io

    Los Angeles, CA
    2 days ago
  •  ...Job Description Job Description Job Title: Copywriter Job Summary: We are seeking a talented and creative Copywriter to join our team. As a Copywriter, you will be responsible for developing and writing engaging and persuasive content across various platforms... 
    Work experience placement
    Work at office

    PinedaCompany LLC

    Las Vegas, NV
    10 days ago
  • $85k - $95k

     ...Opportunity Hyatt seeks an enthusiastic Senior Copywriter, Global Content to join our Global...  ...professionally. The Role The Senior Copywriter is responsible for developing compelling campaign...  ...alignment with approved strategic direction. Ensure tone, voice and structural... 
    Senior
    Minimum wage
    Seasonal work
    Local area
    Flexible hours

    Hyatt

    Chicago, IL
    8 hours ago
  •  ...Job Description Concept and copywriting dynamic and engaging marketing...  ...engagement and trust. Responsibilities Concept and copywriting dynamic...  ...deliverables, including email and direct mail, social media, digital...  ...veteran. Job Details Seniority level: Mid-Senior level Employment... 
    Senior
    Contract work
    Work at office

    US Tech Solutions

    Charlotte, NC
    2 days ago
  •  ...Are you a Copywriter with over 2 years of documented experience in direct response and e-commerce ? If the answer is yes, than you are a person we are looking for. Please send us your resume together with 3 samples of your direct response copywriting. Please... 
    Full time
    For contractors
    Work from home

    Creatunity LLC

    Las Vegas, NV
    9 days ago
  • $90k - $115k

     ...unexpected ways. We’re looking for a Copywriter to help do exactly that for...  ...pharmaceutical brands, especially in direct-to-consumer (DTC). Categories include...  ...of experience levels (Junior through Senior), with responsibilities and ownership tailored to your background... 
    Senior
    Work at office
    Shift work

    McKinney

    New York, NY
    2 days ago
  • $105k - $140k

     ...delivers real-time intelligence while prioritizing privacy and responsible innovation. We’re a high-performance, low-ego team driven by...  ...and persuasive narratives that resonate in-market. Partnering directly with our VP, Brand & Creative, you will turn high-level strategy... 
    Senior
    Work at office
    Remote work
    Work from home
    Home office
    Flexible hours

    Flock

    New York, NY
    6 days ago
  •  ...Senior Copywriter (Social Media) - Spanish Speaking Full-time Position Type: Exempt Founded over...  ...and wholesale pharmacy. Job Summary Responsible for creating, developing, and executing...  ..., catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in‑... 
    Senior
    Full time
    Work at office

    Walgreens

    Chicago, IL
    2 days ago
  • $90k - $110k

     ...Direct Response Copywriter – Financial Marketing (Contract-to-Hire) To Apply Now - email your resume to ****@*****.*** Who: A performance-driven copywriter with experience in digital marketing campaigns for financial products and services... 
    Full time
    Contract work
    Immediate start

    NorthPoint Search Group

    Atlanta, GA
    9 days ago
  •  ...loans, real estate and travel. Forbes Advisor is hiring a Senior Copywriter to own the performance-driven copy that turns ad clicks into customers across our highest-spend categories. This is a direct-response writer's role focused on the copy that does the persuasion... 
    Senior
    Local area
    Remote work

    Forbes Advisor

    United States
    3 days ago
  • $109k - $163.3k

     ...compliant, upskill employees, and more. As a Senior Copywriter II, you’ll play a pivotal role in...  ...the strategic and executional copy direction of our marketing creative. You’ll be...  ...experience Overall Impact Take responsibility for large campaigns, crafting cohesive... 
    Senior
    Local area
    Immediate start
    Remote work

    Articulate

    New York, NY
    6 days ago
  •  ...creator, data & technology. We’re looking for a Sr. Copywriter who can find ideas that engage and delight customers....  ...accepted. Please link to your prior work in your resume. Responsibilities Work directly with clients to guide them and their brand... 
    Senior

    Its Plein Air Agency LLC

    Dallas, TX
    11 days ago
  • $70k - $90k

     ...energetic work space offers a collaborative environment with plenty of opportunity to work as a team. We're looking for A: Direct response copywriters whose mission will be to combine creative storytelling with proven persuasion to generate scalable ad & sales funnel... 
    Flexible hours
    3 days per week

    City Beauty

    Burbank, CA
    10 days ago
  •  ...around the world. About the Role The Senior Copywriter supports the editorial voice and...  ...millions of people every single day. Responsibilities Write and refine copy for podcast descriptions...  ...-facing talent. Experience writing direct-response or conversion-oriented copy.... 
    Senior
    Full time
    Contract work
    Part time

    143 Studios LLC

    Boston, MA
    16 days ago
  • $90k - $110k

     ...Overview Title: Senior Copywriter Location: Hybrid in St Louis - 3 days onsite (very flexible here) Employment type: Full-time Base pay...  ...high-level brand narratives and performance-driven copy. Responsibilities Establish and uphold a distinctive, cohesive brand voice across... 
    Senior
    Full time
    Seasonal work
    Flexible hours

    Syndicatebleu

    Saint Louis, MO
    3 days ago
  • $60k - $140k

     ...Responsibilities Partner with senior creatives and strategists to develop concepts across digital, social, print, video, and experiential platforms. Write clear, persuasive, and original copy that aligns with client brand voices and strategic objectives. Tailor messaging... 
    Senior

    VML South Africa

    Chicago, IL
    1 day ago
  • $80k - $100k

     ...prominent advertising agency in Los Angeles is seeking a Senior Copywriter to contribute original ideas across all media platforms. The...  ...skills with an emphasis on producing engaging copy. Responsibilities include creative development across various media, collaboration... 
    Senior
    Full time

    Davis Elen Advertising

    Los Angeles, CA
    2 days ago
  • Job Purpose Senior Copywriter responsible for developing compelling consumer and trade copy for a variety of media, ensuring alignment with brand tone, voice, and business objectives. Oversees copy requests to freelancers and manages workflow for creative projects. Responsibilities... 
    Senior
    Freelance

    PCH Prestige Cruise Services LLC

    Miami, FL
    6 days ago
  • $99.4k - $125k

     ...even how we design new stores. WHAT WE’RE LOOKING FOR The Senior Copywriter - Origins will serve as lead copywriter for the Origins brand...  ..., and digital platforms, safely stretching the voice in new directions based on the channel. Cross‑Functional Design & Retail... 
    Senior
    Work at office

    Deciem Beauty Group Inc.

    New York, NY
    5 days ago
  •  ...Description Shaker is expanding its creative team and seeking a Senior UX Copywriter to lead copy content development for career website...  ...employer brands to life in a meaningful, candidate-centric way. Responsibilities Content Development & Concepting Lead copy content... 
    Senior
    Flexible hours

    Shaker Recruitment Marketing

    Oak Park, IL
    3 days ago
  • $88k - $100k

     ...management services to the ClearChoice network. We are seeking a Senior Digital Copywriter with strong conceptual instincts, strategic rigor and a...  ...with the freedom to concept boldly and influence creative direction Help shape a premium, modern digital presence that... 
    Senior

    ClearChoice Dental Implant Centers

    Chicago, IL
    3 days ago
  • $50 per hour

     ...ongoing assignment hybrid out of McLean VA - looking for a senior copywriter to create print & digital content, ideally a background in...  ...marketing, experiential marketing. Role can pay $50/hr. RESPONSIBILITIES Write for a variety print & digital formats, adjusting copy... 
    Senior
    For contractors

    Adecco

    Mc Lean, VA
    2 days ago
  • $75k - $110k

     ...Looking for a bilingual Sr. Copywriter to join our Chicago or NY creative...  ..., witty Yelp reviews, etc. Seniors are creatives who have...  ...submit an online portfolio. RESPONSIBILITIES Be based out of our Chicago...  ...and produce work. Under the direction of the Creative Director, see... 
    Senior
    Work at office
    Relocation package
    Flexible hours
    Night shift

    Barkley

    Chicago, IL
    3 days ago
  • Translated Srl is looking for a senior-level Chinese Copywriter to create high-quality content for a leading global brand. This remote role requires...  ...over 5 years of experience and a strong portfolio. Responsibilities include crafting engaging copy for various channels and... 
    Senior
    Remote work

    Translated Srl

    New York, NY
    4 days ago
  • $81.23k - $116.66k

    Publicis Groupe ANZ in Chicago is on the lookout for a talented Senior Copywriter. In this dynamic role, you'll harness the power of...  ..., adapting your writing for various media platforms. Your responsibilities will include bringing ideas to life and collaborating with... 
    Senior

    Publicis Groupe ANZ

    Chicago, IL
    3 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Senior Copywriter (Direct Response). Be the first to apply!