Vans: Head of Regional Marketing, Americas

Vans is a brand rooted in the authentic skateboarding lifestyle, inspiring and empowering people to live “Off the Wall.” We are looking for a Head of Regional Marketing, Americas to translate global strategy into regionally relevant, commercially impactful execution. About the Role The Head of Regional Marketing reports directly to the General Manager for Vans AMER and owns regional marketing strategy, planning, and activation. The focus is on paid media performance and channel marketing excellence, driving demand, brand heat, and conversion for the AMER region. Responsibilities Own and deliver the Americas marketing strategy, translating global priorities into high‑impact regional plans with paid media, CRM, wholesale marketing, and retail marketing. Lead regional paid media strategy across channels, optimizing audience targeting, investment allocation, and channel mix to maximize reach, efficiency, and ROI. Develop, own, and deploy the AMER marketing budget, aligning with global and regional financial goals. Partner with retail leadership to drive best‑in‑class retail and wholesale marketing programs that increase traffic and in‑store brand experience. Lead annual, seasonal, and in‑season planning aligned to global rhythms, ensuring media, retail, and GTM priorities are fully integrated. Serve as the primary marketing partner to the Americas Commercial GM, embedding marketing into all consumer and customer touchpoints. Drive execution across channels, ensuring consistent brand expression while tailoring strategies for local relevance. Own regional marketing results, focusing on media performance, retail traffic, and conversion metrics, and use data to drive continuous optimization. Lead the regional marketing team and agency ecosystem, ensuring tight alignment across brand, media, digital, and commercial teams. Qualifications 12+ years of experience in media strategy, planning, and optimization with strong ROI, attribution, and performance marketing expertise. Deep understanding of retail dynamics and how marketing drives traffic, conversion, and in‑store performance across owned and wholesale channels. Ability to translate brand strategy into growth‑driving plans, balancing long‑term brand building with near‑term commercial results. Highly disciplined in planning and execution, managing complexity and prioritizing across markets and channels. Proven leadership of cross‑functional teams and influence of senior stakeholders across global and regional structures. Strong analytical mindset, using data and insights to inform strategy, optimize performance, and guide investment decisions. Experience testing and learning in a rapidly shifting digital and physical commerce environment. Clear, concise communicator capable of engaging and influencing leadership across functions and geographies. Deep understanding of consumer and cultural dynamics across the Americas, translating insights into relevant marketing initiatives. Benefits Competitive compensation package, comprehensive medical, dental, vision, and 401(k) benefits, development and growth opportunities, and a culture that fosters diversity, inclusion, and authenticity. Compensation Hiring Range: $168,480.00–$210,600.00USD annually. Position eligible for additional incentive awards, including an annual incentive plan, sales incentive, or commission potential. EEO Statement Vans, a VF Corporation brand, is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state, or local laws. Reasonable accommodations are provided as required by applicable law. #J-18808-Ljbffr Vans