Social Media Assistant - Part Time

Social Media Assistant - Part Time The ideal candidate for this position is creative and analytical with expertise in social media management, content creation, and digital advertising. They excel in crafting engaging content, managing campaigns, and analyzing performance metrics to drive brand visibility and audience engagement while ensuring alignment with brand guidelines and marketing objectives. Benefits Competitive pay starting at $20/hr Paid Time Off Family owned and operated Positive work environment Responsibilities Create and schedule high-quality content for social media platforms (Facebook, Instagram, Threads, GBP, Tik Tok, Pinterest, LinkedIn, etc.) to drive engagement and brand visibility Monitor platform media trends and community activity; respond to comments and messages, and engage with followers in a timely, brand-appropriate manner Create and manage a social media content calendar to ensure consistent and timely communication Write compelling captions, hashtags, and calls-to-action tailored to each platform and audience Create social media visuals (graphics, short videos, and infographics) that follow brand guidelines and increase engagement Coordinate with internal teams and approved partners to source social-ready assets and ensure all posts align with brand guidelines Track social media KPIs (reach, impressions, engagement rate, follower growth, clicks, and leads) to evaluate performance Prepare regular social media performance reports summarizing campaign results, audience growth, and engagement insights Update all social media platforms regularly, ensuring that all profiles contain accurate, up-to-date, and complete information, including business details, branding elements, and relevant features for each platform Qualifications Ability to travel between store locations as needed Marketing, Communications, or related field degree preferred Proficiency in Social Media platforms and tools (Hootsuite, MetaBusiness Suite, Promoboxx, etc.) Excellent written and verbal communication skills Basic knowledge of digital advertising Creative mindset and ability to adapt to changing trends Organized with attention to detail and ability to solve problems Must have a clean driving record and hold a valid driver’s license Must be willing and able to submit to a Background Check and Drug Screen #J-18808-Ljbffr Webb Automotive Group