Product Manager, Global Strategic Marketing (GSM)

Requisition ID: 7192

Job Title: Product Manager, Global Strategic Marketing (GSM)

Job Country: United States (US)

Here at Avanos Medical, we passionately believe in three things:

• Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do;
• Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation;
• Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world.

At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. 

Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. For more information, visit

ESSENTIAL RESPONSIBILITIES 

The Product Manager, Global Strategic Marketing (GSM) will serve as a key contributor responsible for driving upstream marketing strategy, innovation initiatives, and global commercialization planning for the enteral feeding business, including the NeoMed portfolio and related platforms.

This role leads high priority new product development initiatives, supports portfolio strategy and pipeline prioritization, and partners closely with cross functional teams to translate customer insights into commercially viable solutions.

The Product Manager operates as a strategic leader without direct authority, closely collaborating with cross functional partners through the stage gate process and ensuring alignment with business objectives, financial targets, and global growth initiatives.

RESPONSIBILITIES 

Upstream Strategy & Innovation

• Lead upstream marketing strategy for assigned product lines and innovation initiatives within the enteral feeding portfolio

• Translate Voice of Customer insights into product concepts, use applications, and differentiated value propositions

• Support development and prioritization of the innovation pipeline in alignment with market opportunity and business strategy

• Conduct market assessments, competitive analysis, and stakeholder mapping to inform strategy and investment decisions

New Product Development

• Lead cross functional teams through the stage gate process from concept through commercialization

• Develop target product profiles, market requirements, and business cases (NPV, ROI, margin)

• Serve as strategic marketing lead for high priority innovation programs

• Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to ensure alignment on product design, usability, and compliance

Commercialization & Launch

• Develop global commercialization strategies including positioning, messaging, pricing, and launch planning

• Lead development of claims, copy, and core marketing assets in partnership with cross functional teams

• Ensure alignment with downstream marketing and sales teams to support successful global launches

• Support market entry strategies and expansion into new geographies

Portfolio & Business Management

• Contribute to business case development and ensure initiatives meet financial expectations, including NPV, ROI, and global margin targets

• Support portfolio optimization efforts, including lifecycle strategy, product improvements, and rationalization

• Maintain and evolve global pricing strategies in alignment with market conditions and business objectives

• Support strategic initiatives such as M&A evaluation and integration planning

Cross Functional Leadership

• Influence and align cross functional teams including R&D, Regulatory, Quality, Clinical, and commercial stakeholders

• Act as the voice of the customer and the commercial organization within product development

• Drive alignment across global and regional marketing teams to ensure effective execution

QUALIFICATIONS

Required

• 3+ years of marketing experience, preferably in medical device or healthcare

• Experience in product management, including new product development and commercialization

• Demonstrated ability to lead cross functional initiatives and influence without direct authority

• Strong analytical and financial acumen, including experience with business cases (NPV, ROI, margin)

• Experience with Voice of Customer research and market analysis

• Strong communication, presentation, and project management skills

• Ability to manage multiple priorities in a fast-paced environment

• Bachelor's degree required

• Ability to travel up to 25–30%

Preferred

• MBA or equivalent business/strategic experience

• Bachelor's or Master's degree in Engineering or related technical field

• Experience, in enteral feeding, digestive health, NICU, or related therapeutic areas

• Medical device marketing experience

• Experience supporting global product launches

• Understanding of regulatory and clinical requirements in medical device development

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification and are not intended to be an exhaustive list of all responsibilities.

Avanos Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.

IMPORTANT: If you are a current employee of Avanos or a current Avanos Contractor, please apply here

Join us at Avanos Join us and you can make a difference in our products, solutions and our culture. Most of all, you can make a difference in the lives, people, and communities around the world.

Make your career count Our commitment to improving the health and wellbeing of others begins with our employees – through a comprehensive and competitive range of benefits. We provide more than just a salary – our Total Rewards package encompasses everything you receive as an employee; your pay, health care benefits, retirement plans and work/life benefits.

Avanos offers a generous 401(k) employer match of 100% of each pretax dollar you contribute on the first 4% and 50% of the next 2% of pay contributed with immediate vesting.

Avanos also offers the following:

benefits on day 1

free onsite gym

onsite cafeteria

HQ region voted 'best place to live' by USA Today

uncapped sales commissions