Sales Director

Sales Director

Retail intelligence and analytics

Up to £100,000 base + £50,000-£70,000 variable

Hybrid: three days per week in Reading · Reporting to the COO

The opportunity

An established, PE-backed retail intelligence business is looking for a Sales Director to lead its next stage of growth. Its platform helps consumer brands make better pricing, promotion and e-commerce decisions, with recognised global businesses already among its customers.

There is significant room to grow those relationships across more countries and products, alongside winning new customers internationally. You will work directly with the COO and founder, with a small sales team to lead and a meaningful say in how the business sells and grows.

Your mission

Own revenue generation and build a consistent way to create new opportunities. This is a hands-on leadership role: you will prospect and close business yourself while developing the team around you. The revenue target is split approximately equally between new customers and expansion within existing accounts.

What you will own

· Win new customers. Open doors, build your own pipeline and lead deals from first conversation to signed agreement.

· Grow existing accounts. Work with Customer Success to expand relationships into additional markets and introduce more of the product range.

· Build outbound prospecting. Put a structured approach in place across targeting, sequences, calling and follow-up, then help the team repeat what works.

· Develop larger opportunities. Build the commercial case for broader, six-figure agreements with multiple stakeholders.

· Lead a small team. Coach an AE and SDR, with plans to add another AE as the business grows.

· Connect sales and marketing. Turn engagement and buying signals into relevant outreach and qualified conversations.

You will be selling to revenue growth, pricing, category, insight and e-commerce teams within consumer brands and manufacturers.

What success looks like

In your first year, you will have established a credible outbound approach, demonstrated that you can create opportunities yourself and made progress towards larger agreements. Following ramp-up, the expectation is to hit quota in the second half of the year.

· A consistent flow of self-generated opportunities and clear ownership of pipeline activity.

· Progress in winning new customers and expanding existing relationships.

· Confident, commercially informed conversations about the products and their value.

· A sales team working closely with marketing and Customer Success.

The background you will bring

· A strong record of creating and closing business. You can point to opportunities you originated yourself and explain how you won them.

· Experience selling six-figure agreements. You understand how to build a value case, navigate stakeholders and progress complex decisions.

· Relevant customers and markets. Ideally, you have sold pricing intelligence, digital shelf analytics, revenue growth management, trade spend optimisation, retail media, e-commerce analytics or shopper insight solutions.

· Confidence in a smaller business. You can open doors without a well-known company name behind you and make sensible use of focused resources.

· Organisation, curiosity and ownership. You learn quickly, follow through and keep prospecting while progressing live deals.

You may already be a Head of Sales or Sales Director, or a strong senior Account Director ready for broader responsibility. Previous people management is useful; your ability and willingness to sell are the priority.

Why consider it?

You will join a collaborative business with established customer relationships and scope for international growth. You will have direct access to decision-makers, ownership of the sales approach and room for your remit to develop as revenue and the team grow. The culture values hard work, honesty, initiative and treating people well.

Location and travel: Three days a week in Reading are required. Expect occasional UK customer visits and approximately four to five international trips a year initially.

Package: Up to £100,000 base plus £50,000-£70,000 variable, depending on experience and agreed terms, with a standard pension contribution.

Interested? Contact Leopold Diouf at View email address on careers.atzcrm.com for a confidential conversation. Company details and the full brief will be shared with suitable candidates.