Marketing Consultant, QR Code Specialist

Career Area: Technology, Digital and Data

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Marketing Consultant - QR Code Specialist

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Role Summary :

We're seeking a Marketing Consultant to lead and govern Caterpillar's enterprise QR code program, ensuring scalable, compliant, and effective QR code solutions across the enterprise. This person is accountable for driving adoption, managing vebdor relationships, and delivering reliable customer and business experiences through serialized and marketing QR code capabilities.

This role oversees the lifecycle of enterprise QR code solutions, including strategy, governance, platform administration, vendor management, user support, reporting, and continuous improvement. The Digital Content Specialist serves as the primary liaison between business units, dealers, facilities, suppliers, technology partners, and platform vendors to ensure alignment, compliance, and operational excellence. This position reports to the Sr. Manager, Digital Content Strategy and works within a centralized content strategy team. The role partners closely with business units, engineering teams, dealers, suppliers, and external vendors to drive adoption and support enterprise digital initiatives

What You Will Do:

Program Leadership & Adoption

• Operate as the QR Code Subject Matter Expert (SME), driving enterprise alignment.
• Provide guidance, training, onboarding, and resources that enable suppliers, dealers, facilities, business teams, and agency partners to successfully implement and manage QR code solutions.
• Develop communications (FAQs. Toolkits, QR Code Onboarding Playbook, QR Code Training, QR Code Association Process, Track Web PWA User Guide, etc.) that promote adoption and effective use of QR code capabilities.
• Partner with cross-functional teams to accelerate innovation and support strategic business initiatives.

Governance, Standards & Compliance

• Coordinate enterprise content initiatives across business units and cross-functional teams
• Manage intake, prioritization, and coordination of content requests across stakeholders
• Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale

Platform & Vendor Management

• Administer platform access, permissions, supplier onboarding, and EULA (End User License Agreement) management to ensure secure and compliant use of enterprise QR code platforms.
• Coordinate and communicate platform releases, outages, UAT, and issue resolution to minimize business disruption.

Lifecycle & Operational Management

• Own enterprise repositories for QR code metadata, URLs, UTM parameters, and expiration data to support governance, reporting, accountability, and lifecycle coordination.
• Validate QR code functionality before deployment to ensure reliable and resilient QR code experiences.
• Conduct quarterly facility audits to identify gaps in QR code application rates (actively manage the list of exceptions).

What You Will Have:

Program Management: Knowledge of the policies and techniques to manage a set of related projects within a program; ability to plan, organize, monitor, and control the set of projects, ensuring efficient utilization of technical and administrative resources to achieve program objectives.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates :

• Demonstrated experience managing enterprise-scale digital platforms, including platform administration, governance, user access, and vendor coordination.
• Strong program ownership skills with the ability to drive adoption, training, communications, and stakeholder engagement across global organizations.
• Experience establishing and maintaining standards, processes, compliance requirements, and operational documentation to support scalable solutions.
• Proven ability to manage complex cross-functional relationships with business partners, suppliers, dealers, engineering teams, and external vendors.
• Strong analytical and operational mindset with experience using reporting, dashboards, audits, and performance metrics to identify opportunities and drive continuous improvement

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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