Vice President eBusiness and Marketing

: Description:

Click Here to Enter the Great Outdoors with Dometic!

Dometic Overview:

Millions of people around the world buy and use Dometic products. They're RV users, boat owners, truck drivers, campers, outdoor people. And all part of a growing movement - a longing for freedom and adventure a desire to explore the world and to stay away for extended periods of time. We call it mobile living. Our mission is to make mobile living easy through smart and reliable products with outstanding design.

To be successful in this role, you understand the importance of our core values - We are passionate, We act responsibly, We are building together and We embrace change; these values reflect the heart and soul of Dometic and they define what it takes to work here and how we do things.

Position Overview:

The Vice President of eBusiness and Marketing at Dometic Corporation plays a pivotal role in shaping our brand and driving our online presence in the Americas. The position will lead a talented team and develop and execute strategies to increase consumer engagement across multiple platforms, both online and offline, resulting in increased online sales and enhanced brand visibility. This role reports directly to the President, Americas and requires a blend of strategic thinking, technical expertise, strong leadership, and business acumen.

Duties:

eBusiness Strategy: Lead the development of a holistic eBusiness approach spanning across online and offline customers to ensure Dometic is positioned consistently inclusive of pricing strategy, policy development and enforcement, program and promotion coordination, strategic positioning across customers, and distribution strategy.

E-Commerce Strategy: Develop and implement a comprehensive e-commerce strategy to maximize online revenue and profitability, including channel expansion, pricing optimization, and conversion rate optimization.

Channel Management: Lead strategy for Dometic.com (D2C), marketplaces, and business to business (B2B) platforms.

Branding and Identity: Maintaining and enhancing the organization's brand and ensuring that all communications are consistent with a premium brand image.

Brand Development: Lead development and execution of local brand strategy in line with global brand strategy inclusive of content development, new product launch support and communication, external communication strategy, brand building activities, etc.

Digital Marketing: Lead the digital marketing team in creating and executing innovative online marketing campaigns, including SEO, SEM, email marketing, social media, and influencer marketing.

Marketing Campaigns and Events: Overseeing the creation and execution of marketing campaigns and events, both online and offline, to promote the company's products.

Customer Experience: Champion the development of an exceptional online customer experience, from website usability to post-purchase support, ensuring customer satisfaction and loyalty.

Data Analytics: Utilize data-driven insights to make informed decisions, monitor key performance indicators (KPIs), and continuously optimize the e-commerce and marketing strategies.

Team Leadership: Build, mentor, and lead a high-performing team of e-commerce and marketing professionals, fostering a culture of collaboration, innovation, and accountability.

Cross-functional Collaboration: Collaborate closely with other departments, including product development, sales, and customer service, to align e-commerce and marketing efforts with broader business objectives.

Budget Management: Manage and allocate budgets effectively to achieve the company's e-commerce and marketing goals while maintaining financial discipline.

Technology and Tools: Stay up to date with e-commerce and marketing technologies, tools, and trends to ensure Dometic remains at the forefront of digital innovation.

Compliance and Risk Management: Ensure that all e-commerce operations and marketing activities comply with relevant laws and regulations and mitigate potential risks effectively.

Requirements:

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred
• Proven leadership experience in e-commerce and digital marketing, preferably in a consumer goods or related industry.
• Strong understanding of e-commerce platforms, technologies, and best practices.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Proficient in data analysis and using analytics tools.
• Excellent leadership, communication, and interpersonal skills.
• Results-oriented with a track record of achieving and exceeding business goals.
• Ability to adapt to a fast-paced, dynamic environment and drive change effectively.

Dometic is passionate about building together an inclusive and equitable working environment, that respects individual strengths, views, and experiences. We believe that diversity enables us to thrive across our differences. Be yourself and join us!

Dometic is proud to be an equal opportunity employer. Dometic evaluates qualified applicants without regard to race, color, religion, age, gender, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.