SEO Strategist

Direct Agents’ D(N)A We’re excited to celebrate our 18th year as a purposefully independent and minority-led business where diversity of thought and innovation are at the core of everything we do. Together, we’ve built a community for Shapers of Change.Now you’re probably thinking, “Awesome! But what’s a Shaper of Change?”We’re proactive leaders, problem solvers, and strategic thinkers. We’re driven to experiment and find unique solutions to the industry’s biggest challenges. We outpace the competition, because our finish line doesn’t exist. We’re shaping the digital playground with our diversity, learner mindset, and thirst for collaboration. Ready to make an impact? Join us and become a Shaper of Change!Ways You’ll Make an Impact Assessment and development of SEO strategy for individual clients and function as SEO expertKeyword analysis, research and development. Employ metrics such as keyword volume and revenue into SEO strategyUtilization and testing of PPC data in SEO strategyHands-on optimization; improving site and internal linking architecture, UX, page construction, meta-data, content, and SEO copywritingImplementing Off-site strategy: link-building, content marketing, organic social and PRCall-to-action A/B and multivariate testingAnalysis of performance in Google Analytics/Adobe Omniture and measurement of SEO strategyGuidance and best practices on leveraging related channels for clients, including, but not limited to: CRO, Content Marketing, YouTube, App Store(s) Optimization, etc.Track and report on campaign results, data analysis, and hold bi-weekly campaign status callsExcellent written and verbal communication of strategy and recommendationsStay abreast of latest search engine changes and updatesFast Tracked Professional Growth As an independent and nimble agency, you have a direct hand in the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:Small group mentorship and real facetime with executive leadersAccess to internal and external trainings and conferences across technical skills, professional growth, and leadership and managementStrategic roundtable discussionsMarketing certifications (Google, Facebook, Amazon, etc.)Inclusion in marketing initiatives including our blog posts, podcasts, videos and moreSpeaking opportunities (internal and external) Award submissions opportunities (team and individual) What You’re Bringing Bachelor’s Degree preferably in Marketing, Advertising, Engineering, Finance, Computer Science, or Math2.5+ years of solid experience in SEO with proven track recordStrong understanding of search engine algorithms and updatesExperience with SEO tools, Google Analytics, Adwords, Search Console, ranking tools, BrightEdge, Ahrefs, Screaming Frog, SEMRush, etc.Strong written and verbal communication skillsExcellent analytical & problem solving skillsExceptional attention to detailAbility to prioritize tasks, multitask and manage time efficientlySelf-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibilityGood understanding of HTML, website design, and web analytics. CSS and Javascript a plusWorking knowledge of popular CMS’: Wordpress, Drupal, Shopify, Magento, etc.Ability to work in teams and/or individually to meet client goalsPassion for the world of SEO!Our People First CultureWe’re subverting industry standards and leading with a diverse mindset. Here at DA diversity isn’t just a buzzword, it’s in our DNA. Here are some of the things we like to brag about: 3x Winner of Crain’s Best Places to Work (2020, 2019, 2018) 42% Diversity 57% Female / Male ratio ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on themTeam and company-wide bonding events (ask us about our puppy breaks!)Opportunities to get involved with the community through mentorship and pro bono marketing servicesA work family who is as committed to it’s work as it is to having funThe EssentialsAn industry competitive salary with reviews based on performanceHealth, dental, vision, and mental health benefits including access to providers like:One Medical, Talkspace, and Health Advocate Paid Time Off, Birthdays, Volunteering Time and Self Care DaysHelp getting here including access to commuter benefits, reimbursements and CitibikeOffice snacks and Seamless lunch creditsIf you’re looking for a new role with space to directly influence the business and company culture, apply now and become a Shaper of Change! Please Note:This role requires you to take the following 3-minute marketing metrics assessment followed by a15-minute skills assessment: Come As You AreWe think of our organization as a tight-knit family built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is don’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are. We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.