Event Marketing Specialist

Event Marketing Specialist

Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control and energy solutions at our company owned facilities. Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, and Rhode Island as well as Canada, Spain, France, Australia, and China. This position is based in Charlotte, NC.

The Event Marketing Specialist is a hands-on contributor responsible for planning, coordinating, and executing exceptional marketing events. From national trade shows to customer-focused gatherings, you'll ensure each event runs smoothly, reflects Hayward's values, and drives engagement. This role requires strong project management, vendor coordination, and budget oversight skills, along with a passion for delivering outstanding customer experiences.

Why Join Us? At Hayward, we value collaboration, innovation, and inclusion. As part of our team, you'll have the opportunity to create memorable events that align with our mission to inspire happiness and well-being. Join us to grow your career while delivering exceptional experiences for our customers and partners.

Responsibilities

Event Execution & Logistics Support

· Support the planning and execution of trade shows and events, including logistics such as shipping, events materials, signage, and other related event assets.

· Assist with event preparation by tracking timelines, organizing materials, and ensuring deadlines are met.

· Provide on-site support at trade shows, conferences, and customer events, including setup, breakdown, and on-site coordination.

· Coordinate with the Events Marketing Team and Events Manager on event planning and logistics to support successful execution.

· Assist the Events Marketing Team and exhibitor house with exhibitor logistics and exhibitor manuals.

Collaboration & Vendor Coordination

· Work closely with internal teams, vendors, and external partners to support event execution.

· Assist in coordinating plant tours, customer events, and other industry events.

· Collaborate with creative and digital teams to ensure requests for graphics and digital assets are submitted on time and aligned with event timelines.

Planning & Coordination

· Maintain and update the event calendar, ensuring key milestones and deadlines are tracked.

· Support logistics across multiple events, including travel coordination, shipments, and vendor communication.

Project Management & Organization

· Support day-to-day project management tasks, including tracking timelines, deliverables, and action items.

· Maintain organized digital files and documentation within Microsoft Teams and SharePoint.

· Ensure all event-related folders, assets, and files are up to date, clearly labeled, and easily accessible.

· Assist in creating and maintaining standardized folders, templates, and documentation for event processes.

· Actively use company systems to support project management and event execution, including Basecamp, Teams Lists, Lytho, Excel, PowerPoint, and Cvent.

Event Coordination & Attendee Management

· Coordinate with hotels and venues to manage rooming lists, logistics, and attendee needs.

· Review and maintain attendee and registration lists to ensure accuracy and completeness.

· Ensure all event registrations are properly registered and tracked across event systems and documentation.

· Support attendee management to help ensure a smooth and organized event experience.

Qualifications

Education & Experience

· Associate or bachelor's degree in marketing, communications, hospitality, or a related field preferred.

· 2–4 years of experience in event planning, marketing, or a related area.

Skills

· Strong organizational skills with a high level of attention to detail.

· Effective written and verbal communication skills.

· Ability to manage multiple tasks in a fast-paced environment.

· Team-oriented mindset with a willingness to learn and grow.

· Comfortable using tools such as Microsoft Teams, SharePoint, Excel, and project management platforms.

Additional Requirements

· Ability to travel as needed for events including holidays, evenings and weekends.