Business Marketing Senior Manager - M&A, PE, Capital Markets (Reston)

Business Marketing Senior Manager - M&A, PE, Capital MarketsCooley is seeking a Business Marketing Senior Manager - M&A, PE, Capital Markets to join the Marketing and Client Development team.Position summary: This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. This team translates commercial objectives and competitive insight into marketing and client development plans. They work across Marketing & Client Development to activate these plans, offering the appropriate level of strategic and tactical support tailored to the needs of each business unit. Specific duties and responsibilities include, but are not limited to, the following:Position responsibilities:Legal Directory & Chambers Strategy: Direct the narrative strategy and submission process for legal directories and rankings, ensuring the practice’s expertise is represented with high fidelity.Market & Competitive Intelligence: Lead the research and documentation of baseline market perceptions and competitor practice activities to inform partner-level strategic planning.GTM Program Definition: Define the content requirements and objectives for practice-led programs (e.g., industry-specific thought leadership) for the Campaign Strategy team to leverage and Content team to execute.High-Impact Pitch Strategy: Liaise with the Pursuits and Proposals team on the strategy and messaging for complex RFP responses and pitches, ensuring the firm’s competitive advantages are clearly articulated.Always Ready Material Strategy: Oversee the development of practice-specific marketing and sales materials, ensuring engagement lists and matter experience are high-quality and strategically aligned.Sponsorship ROI Assessment: Evaluate industry sponsorship opportunities for strategic fit, providing recommendations to BU leadership based on measurable outcome potential.Post-Engagement Strategy: Coordinate with Client development and enabling teams to ensure engagement from events and sponsorships is converted into actionable pipeline opportunities.Liaison with Content & Creative: Partner with Content and Brand enablers to ensure that practice-specific thought leadership is leveraged as a central element of all journeys.People Leader: Serve as direct supervisor and mentor to direct reportsProvide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requestsSupport business professional development and continued educational opportunitiesIn collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle eventsAll other duties as assigned or requiredSkills and experience:Required:After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applicationsAbility to work extended and/or weekend hours, as requiredAbility to travel, as required7+ years applicable experience in the field (e.g., marketing or business development), with 2+ years of exempt/management experience in relevant rolesAbility to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the departmentPrior professional services industry experience and/or B2B marketing experience Preferred:Bachelor’s degreeSupervisory experiencePrior legal industry experienceDemonstrated experience in infrastructure, energy, and/or real estate industriesCompetencies:Entrepreneurial by natureExcellent attention to detailApproaches tasks through a lens of quality and consistencyApproaches tasks through a digital first lensExceptional interpersonal and communication skills with ability to facilitate and solve problemsAbility to organize, prioritize and coordinate multiple activities often under tight timelinesTakes a consultative approach to set goals, drive projects, and achieve outcomesStrong judgmentTeam-player with collaborative spiritUnwavering ability to handle and maintain confidentiality regarding firm information, projects, client dataHigh level of professionalism at all timesDemonstrated ability to lead through influence and develop talentProactive, analytical mindsetEffective presentation skillsCooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.The expected annual pay range for this position with a full-time schedule is $170,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.SummaryLocation: Chicago; New York; Santa Monica; Los Angeles; Palo Alto; Washington DC; Boston; Colorado; Seattle; San Francisco; San Diego; RestonType: Full time