Associate Brand Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!


More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.


#LI-MJ1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $64,700 - $84,100

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:


Bimbo Bakeries US is seeking CPG associates with experience in working on brands and within brand or innovation teams. This person should demonstrate a passion for the business, a willingness to support key brand growth, and an eagerness to learn and grow while uncovering consumer insights and key analytics.


This person will join a dynamic and energetic marketing team developing strategies to drive sales and market share on one of our critical businesses through strong program development and execution. Key brands in the BBU portfolio include Thomas', Sara Lee, Entenmann's, Oroweat, Ball Park and Little Bites.


The Associate will own key workstreams across analytics, innovation, and activation; partnering cross-functionally with Sales, Finance, R&D, and external agencies to deliver best-in-class execution. This is a high-impact opportunity for a marketer who thrives in a fast-paced CPG environment, brings intellectual curiosity, and is eager to grow into a brand leadership role.


Key Job Responsibilities:

• Analyze business performance and brand KPIs, translating data into clear insights, competitive intelligence, and actionable recommendations to drive growth.
• Partner on the development and execution of integrated marketing plans, including advertising, promotions, digital, and shopper programs.
• Own and manage key brand initiatives from concept through execution, ensuring delivery on time and within budget.
• Lead cross-functional collaboration across Sales, Finance, R&D, Supply Chain, and agencies to advance brand priorities and unlock opportunities.
• Support innovation and new product development processes, including packaging, claims, and go-to-market readiness.
• Develop compelling sales materials, presentations, and storytelling to support internal alignment and customer engagement. Work closely with Sales and Customer teams on sales opportunities and initiatives.
• Monitor competitive landscape, industry trends, and consumer behavior to identify opportunities and inform strategy.
• Manage budgets, track spend and ensure financial alignment with brand objectives.
• Support digital ecosystem performance (website, social, e-commerce) and partner with agencies to optimize engagement and conversion.
• Support team in Annual Planning process and with Inter-Agency Teams.
• Work closely with external agencies (social media, public relations, website, creative) on key projects and timelines.
• Budget management and invoice processing.
• Weekly social media, advertising, consumer response and website review of competitors.
• Support new product development systems and processes (PACT, regulatory, packaging, Salsify).
• Willingness to travel, approx. 15-20% including visits to bakeries and key sales markets.

Key Behavioral Competencies:

• Agility & Adaptability: Thrives in fast-paced environments, adjusting quickly to new priorities and challenges.
• Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities.
• Creative Problem Solving: Brings resourcefulness and fresh thinking to develop innovative solutions.
• Communication Excellence: Delivers clear, compelling, and concise messaging in both written and verbal formats.
• Executional Excellence: Highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
• Ownership & Accountability: Takes responsibility for outcomes, proactively driving initiatives forward with minimal supervision.

Leadership Competencies:

• Instills Trust: Gains the confidence and trust of others through honesty, integrity, and demonstrates authenticity.
• Builds Effective Teams: Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Decision Quality: Makes good and timely decisions that keep the organization moving forward.

Education and Work History:

• Bachelor's Degree in Marketing or a related field. MS or MBA preferred.
• 3-5 years of experience, CPG preferred.
• Excellent organizational and strong analytical skills with the ability to generate business insights from diverse data sources.
• Expert in Microsoft Office, experience with Syndicated data (Circana) preferred.

Physical Demands:


The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.


Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.


It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.