Senior Manager, Digital Content Strategy

The Senior Manager, Digital Content Strategy is responsible for developing and implementing the organization's digital content strategy and ensuring a consistent, compelling brand presence across all owned digital channels. This role serves as the architect of the organization's social media strategy, translating organizational priorities and impact into engaging content that advances awareness, strengthens community engagement, drives channel growth, supports fundraising initiatives, and reinforces the organization's mission.

Working proactively and collaboratively across departments, the Senior Manager develops integrated content strategies, oversees editorial planning, social media execution, and ensures all digital communications reflect the organization's voice, values, and strategic objectives. This individual combines strategic thinking with creative execution and data-driven decision making to elevate the organization's digital presence and deepen engagement with key audiences.

The base salary range for this position begins at $110,000 annually. In addition, this role is eligible for participation in the organization's bonus program.

Key Responsibilities:

Social Media Strategy & Brand Stewardship:

• Lead the organization's content planning and social media strategy across all platforms, ensuring consistent brand voice, visual identity, messaging, and audience experience.
• Manage and optimize the organization's social media ecosystem by developing creative concepts for platform-specific storytelling, implementing best practices, monitoring emerging trends, and recommending innovative approaches to maximize engagement and reach.
• Capture, produce, write, and publish all social media assets and compelling content—including written, visual, and video—ensuring alignment with brand standards, organizational messaging, and accessibility guidelines.
• Produce social-first content, including short-form video, reels, motion graphics, and story-driven posts to drive engagement and build brand relevance.
• Oversee proactive community management by cultivating meaningful audience interactions, responding to inquiries, and strengthening online relationships while protecting brand reputation.
• Maintain, organize and guide organizational use of the content asset library (images, videos, copy, templates).

Campaign Development & Partnership Support:

• Develop comprehensive social media toolkits, campaign assets, and digital activation resources for community members, supporters, ambassadors, volunteers, community partners, corporate partners, and independent fundraisers to extend mission-driven storytelling beyond owned channels.
• Proactively collaborate cross-functionally with Development, Digital, Programs, Family Support, Volunteers, Executive Leadership, and external partners to coordinate integrated campaigns that support fundraising, awareness, advocacy, and organizational initiatives.
• Identify opportunities to leverage user-generated content, influencer engagement, and strategic partnerships to expand audience reach and deepen community engagement.

Leadership & Innovation:

• Stay informed on emerging social media trends, platform updates, digital marketing innovations, and nonprofit communications best practices to ensure an exceptional digital experience and engagement growth.
• Manage pro-bono partners and serve as a strategic partner to vendors ensuring consistency and positive, effective relationships.
• Champion innovation by testing new content formats, storytelling techniques, and digital engagement strategies that enhance audience connection and mission visibility.
• Serve as a brand ambassador and strategic partner, ensuring digital communications consistently reinforce the organization's mission, vision, and values.

Additional:

• Support ongoing marketing and communications activities and provide support as needed in the absence of others on the team.
• Be attentive and observant of all parts of the facility and operations to ensure a safe and secure environment for all staff and guests; report violations or concerns in a timely fashion.
• Serve as a resource for staff, families, guests, volunteers, donors, and other community members.

Qualifications & Competencies:

Education:

• Bachelor’s degree required.

Experience:

• At least 4-6 years of professional experience in Content/Digital Strategy, Marketing, Advertising, Graphic Design, Communications or related field.
• Demonstrated proficiency with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro, Cloud) and Microsoft Office (Excel/Word/PowerPoint/Outlook) and social platforms.
• Experience with capturing and publishing photo and video for social media and digital platforms.
• Experience with digital and social media analytics and reporting.
• Nonprofit industry experience is a plus.

Skills & Competencies:

• Excellent written and verbal communication skills with keen attention to details and design aesthetics.
• Strong editorial instincts and creative sensibility with a demonstrated ability to produce multimedia assets to drive engagement and growth.
• Ability to vocalize and contribute ideas, collaborate and participate as a flexible, responsive team member.
• Demonstrated and strong organizational and administrative skills, including managing production timelines and workflows across concurrent projects and multiple deadlines.
• Ability to work independently, make decisions, problem solve, and adhere to priorities while working in a fast-paced, multi-tasking environment.
• Demonstrated ability to effectively listen, evaluate and react to key members, stakeholders, providers and internal/external clients.
• Positive and respectful interpersonal skills; ability to remain professional yet compassionate when interacting with families in crisis.
• Hospitable personality: resourceful, attentive, intuitive, observant, positive and helpful demeanor able to manage relationships with internal personnel, leadership, volunteers and external partners.
• Ability to work some nights, weekends, and holidays for events and as needed for content capture.
• Knowledge of additional language(s) a plus
• A portfolio of work is required and will be reviewed to qualify for this position.

Work Environment & Travel:

Work Environment:

• This is a hybrid role typically with three days/week at the House; however, this is flexible based on on-site presence needed for special events, content capture, meetings, and other organizational activities.
• The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The office for this job is located in the same facility where RMH-NY provides temporary accommodations to pediatric patients and their families while the patients are undergoing active medical treatment at area hospitals. For some RMH-NY guests, medical treatment may include radiation therapy. While radiation therapy is never administered at RMH-NY, there is the potential for some radioactive material to be present in guests who have undergone radiation therapy. Based on radiation measurements performed throughout RMH-NY, it is not expected that individuals working at RMH-NY will receive radiation doses that would exceed the general public limit (100 millirem per year).
• The office for this job is located in the same facility where families have temporary residence. The building is open and must be staffed 24 hours a day, 7 days a week. Some holidays, weekends, evening hours may be necessary for this job.
• The noise level in the work environment is moderate to loud. Noise levels often increase with families and children who have temporary residence in the building as well as guests and musical performers for special events.
• his job operates in an office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands:

• The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Work for this job is performed mostly in office settings. Some outdoor work is required.
• This position may require standing or walking for extensive periods of time for major events.

Travel:

• Some local/day travel will be necessary for the role.

Other :

• This job description is an overview of major duties, activities, and responsibilities required for the role.
• This description is not intended to be a complete listing of all tasks required for the role.
• Responsibilities will change with the needs of the organization.

Ronald McDonald House New York believes that all employees are entitled to Equal Employment Opportunity.

We do not discriminate against employees or applicants for employment because of race, color, creed, religion, sex, gender, age, marital status, national origin, sexual orientation, disability, veteran status, citizenship status, or any other legally protected characteristic, while meeting the mental and physical requirements for the job.