Director of Sales

Job Description

Job Description

Position: Director of Sales

About Cedarhurst:  

Cedarhurst Senior Living is a leading provider of senior living communities, dedicated to enriching the lives of residents through exceptional care and personalized services. With a commitment to excellence and innovation, Cedarhurst creates vibrant environments where seniors can thrive and enjoy a fulfilling lifestyle. 

Why Work for Cedarhurst:  

• At Cedarhurst, our core values guide how we work together and how we care for those we serve. We expect every team member to be passionate, trustworthy, empathetic, positive, respectful, and approachable. Being part of Cedarhurst means making a meaningful difference every day.  
• We believe our team is our greatest strength. That’s why we invest in comprehensive training, as well as opportunities for both personal and professional growth. We’re committed to promoting from within and supporting team members who want to build their careers with us. 
• Cedarhurst offers a competitive benefits package, including medical insurance, life insurance, long-term disability coverage, and a 401(k) plan with company match (after one year of service) for eligible employees. 
• At Cedarhurst, we go beyond the standard benefits program to recognize and support our team. Along with comprehensive benefits, we offer GROW Points—a unique rewards system that celebrates your hard work and dedication. You’ll also enjoy perks like exclusive Skechers shoe discounts, early paycheck access, and more! 

Position Summary:  

The Director of Sales is responsible for driving occupancy and revenue growth by leading the full sales process from inquiry through move-in, while ensuring the community meets and exceeds established goals. This role develops and executes a strategic sales plan, cultivates strong referral networks, and builds lasting relationships with prospective residents, families, and professional partners. The Director of Sales serves as the community’s primary representative for inquiries and outreach, partners with the Executive Director and regional sales leaders to implement creative strategies, and coaches staff to maximize referral opportunities. By combining strategic planning, relationship management, and a solutions-focused approach, the Director of Sales ensures a positive experience for prospects and contributes to the overall success of the community.

Essential Functions:  

• Prioritize and execute revenue-generating sales activities that directly support community growth and operational success.
• Serve as the primary point of contact for phone inquiries and walk-in visitors, effectively converting leads into move-ins to drive occupancy.
• Develop and maintain robust outreach strategies to expand professional referral networks and generate qualified leads.
• Conduct comprehensive discovery with prospective residents and families to identify needs and present tailored solutions, including appropriate placement in Assisted Living or Memory Care.
• Implement timely and consistent follow-up activities to nurture trust, build long-term relationships, and move prospects through the decision-making process.
• Establish and cultivate strong partnerships with local businesses, healthcare providers, and senior resources, leveraging these relationships for both referral generation and added value for prospects and families.
• Accurately document and track all sales activities in the designated CRM/database, ensuring compliance with company standards and providing visibility to leadership.
• Partner with the Executive Director and regional sales teams to design and implement innovative sales strategies and community outreach programs that align with organizational goals.
• Collaborate with the Executive Director to coach and empower staff in generating referrals, ensuring inquiries are appropriately managed and maximized.
• Facilitate coaching sessions with staff to identify and implement strategic sales approaches for prospects, enhancing conversion rates and community reputation.
• Support and model effective communication practices between staff and families, ensuring residents’ physical, personal, and emotional wellbeing are consistently addressed.
• Demonstrate collaboration, initiative, and leadership in managing conflict resolution, fostering positive relationships among residents, families, staff, and community partners.
• Other duties as assigned.

Qualifications:  

• Bachelor’s Degree strongly preferred
• Two or more years of successful sales experience (2-5 years preferred), with prior experience in senior living strongly preferred.
• Demonstrated sales closing skills with a consistent record of high occupancy results. 
• CPR or BLS certification preferred.
• Demonstrated proficiency in common digital tools and applications, including Microsoft Office programs (Outlook, Excel, Word), web-based platforms, electronic health record systems, and any HR-related systems as applicable.

Working Conditions:  

• This position may need to walk or stand for extended periods and move throughout the community, resident apartments, and other areas of the community.
• While performing the duties of this job, the employee may occasionally be required to stoop, kneel, crouch, or crawl, as well as climb or balance. 
• While performing the duties of this job, the employee is required to communicate effectively and identify/interpret written information.  
• This position may need to lift up to fifty (50) pounds independently, and up to 200 pounds with assistance. 
• Individuals in this position are required to follow all infection prevention and control protocols, including the use of personal protective equipment (PPE) when necessary, to ensure the health and safety of residents, staff, and visitors.
• This role involves actively participating in all staff activities aimed at fostering teamwork, unity, and morale. The individual will contribute as a collaborative team player, working alongside colleagues to create a supportive and cohesive work environment. 
• Individuals in this position are required to stay current on all training and ongoing education initiatives. They are expected to actively pursue self-improvement and embrace opportunities for continuous learning to enhance their skills and knowledge.

We are an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, we will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with the employer.  

Cedarhurst considers the health and safety of its residents, family members, and team members as its highest priorities. All offers of employment are contingent upon the successful completion of a background check and drug screening, participation in required health assessments (such as TB testing or physical evaluations), and the use of designated personal protective equipment (PPE) as required by company policy and applicable law.