Channel Marketing Manager

Channel Marketing Manager

Location: Tampa, FL

Work Setting: Hybrid – 3 days onsite

Compensation: $80,000 – $90,000 + 10% bonus

Benefits: Full medical, dental, vision, 401(k) with employer match, paid time off, and comprehensive employer benefits package

Position Summary

The Channel Marketing Manager is a high-impact, cross-functional role focused on driving retail growth and profitability across assigned accounts and channels. This position operates at the intersection of sales strategy, analytics, and trade marketing, supporting key business decisions through data-driven insights and execution.

This role partners closely with Sales and internal teams to optimize product assortment, pricing strategies, and promotional effectiveness. The Channel Marketing Manager will analyze sales and syndicated data, build compelling customer presentations, and act as a strategic partner to improve performance across retail accounts.

This is an excellent opportunity for a data-driven professional who thrives in a fast-paced consumer products environment and wants to play a direct role in influencing revenue and customer strategy.

What You'll Do

• Support achievement of sales and profitability targets across assigned retail accounts and channels
• Analyze sales, POS, and syndicated data to identify trends, risks, and growth opportunities
• Build and deliver customer-facing and internal presentations using PowerPoint
• Translate complex data into clear, actionable insights and business recommendations
• Partner closely with Sales on customer meetings, line reviews, and strategic initiatives
• Support product assortment planning, pricing strategies, and promotional execution
• Assist in development and execution of marketing and promotional plans
• Collaborate cross-functionally with Sales, Product Development, Finance, and Operations
• Identify opportunities to improve efficiency and enhance the customer experience
• Manage day-to-day coordination across multiple internal stakeholders
• Support planning and execution of category and account-level strategies

What You Bring

• 3–5+ years of experience in channel marketing, trade marketing, category management, sales operations, or related roles
• Background in consumer packaged goods (CPG) or adjacent retail industries
• Advanced Excel skills (VLOOKUPs, XLOOKUPs, pivot tables required)
• Strong analytical mindset with ability to interpret data and generate insights
• Experience building presentations in PowerPoint for internal and customer use
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and cross-functional collaboration skills

Preferred Qualifications

• Experience with syndicated data tools (Circana, IRI, Nielsen)
• Experience supporting brick-and-mortar retail accounts
• Exposure to major retailers (e.g., grocery, big box, or mass retail)
• Experience in category management or customer-facing roles
• Bachelor's degree preferred (equivalent experience considered)

What You Get

• Competitive base salary with bonus eligibility
• Comprehensive benefits package including medical, dental, vision, and 401(k) match
• High-visibility role with direct impact on sales and revenue growth
• Opportunity to work closely with Sales leadership and influence retail strategy
• Exposure to major retail accounts and category management practices
• Hybrid work environment with strong cross-functional collaboration
• Fast-paced, dynamic environment within a stable consumer products organization
• Opportunity to grow within trade marketing, category management, or sales strategy functions