Website & Digital Content Manager

St. Mary’s Ryken High School seeks a creative and strategic Web & Digital Content Manager to lead the development, performance, and continuous improvement of the school’s website and digital content. This role ensures that smrhs.org serves as a compelling, mission-driven platform that clearly communicates the SMR experience, supports enrollment growth, and strengthens engagement with current families, alumni, and donors. The ideal candidate is both a skilled storyteller and a hands-on digital builder with a strong eye for design, user experience, and performance. This individual will own the strategy and execution of SMR’s web presence and play a key role in shaping how the school is experienced online. Key Responsibilities Lead the strategy, structure, and ongoing development of the SMR website (Finalsite CMS) Design and build high-impact landing pages for admissions, programs, events, and campaigns Ensure a seamless, mobile-first user experience across all devices Conduct regular audits to maintain accuracy, accessibility, and performance Manage website navigation, page structure, and overall user journey Content Strategy & Storytelling Develop and maintain compelling, mission-centered content that reflects SMR’s Catholic identity and Xaverian values Highlight key differentiators, including the Scholars Program, Flight Academy, fine arts, athletics, and campus ministry Partner with departments to surface and tell stories that showcase student experience and outcomes Support major initiatives including Open House, Knight for a Day, alumni engagement, and giving campaigns Ensure consistency in voice, tone, and messaging across all web content Enrollment-Focused Digital Strategy Lead website strategy to support the full admissions funnel—from inquiry to application to enrollment Collaborate with Admissions to strengthen calls-to-action, landing pages, and conversion pathways Continuously optimize high-priority pages (Admissions, Visit, Apply, Tuition & Aid) Support digital campaigns tied to recruitment and enrollment growth Analytics, SEO & Performance Track and analyze website performance using Google Analytics4 and related tools Implement SEO best practices to improve search visibility Monitor user behavior and identify opportunities to improve engagement and conversion Provide regular insights and recommendations to improve engagement and conversion CMS Governance & Digital Standards Oversee content management workflows, page standards, and user permissions within Finalsite Ensure content accuracy, consistency, and adherence to best practices Provide training and guidance to faculty and staff on website tools and content standards Maintain a well-structured, up-to-date website with consistent content standards and scalable page templates Design & Brand Stewardship Apply strong design and user experience principles to page layout, content presentation, and visual hierarchy Uphold brand standards aligned with SMR’s mission and strategic priorities Partner closely with Admissions, Advancement, Athletics, Fine Arts, and Campus Ministry to support digital initiatives Collaborate with IT and Ed Tech Systems Administrator on integrations (e.g., Veracross), hosting, and technical performance Support digital components of school-wide communications and campaigns Stay current with emerging trends in digital communications, SEO, and AI-driven search Required Qualifications Bachelor’s degree in Communications, Marketing, Digital Media, or related field 3–5 years of experience managing websites and digital content Strong writing, editing, and storytelling skills Experience with a CMS (Finalsite preferred) Understanding of SEO, web analytics, and user experience best practices Working knowledge of HTML/CSS and web design principles Strong organizational skills and attention to detail Preferred Qualifications Experience in a school, nonprofit, or mission-driven organization Familiarity with Veracross or similar school systems Familiarity with email marketing, automation tools, and CRM integrations Experience with Adobe Creative Suite, Google Workspace and Canva Experience supporting digital marketing or enrollment initiatives Ability to work independently and collaboratively across departments Strong analytical thinking and problem-solving skills Attention to detail and commitment to quality Ability to train and support non-technical users High level of professionalism and confidentiality Success in This Role Looks Like A dynamic, easy-to-navigate website that clearly communicates the SMR experience Increased engagement and conversion across key department pages Consistent, high-quality storytelling that reflects SMR’s mission and community A website that serves as the school’s most effective digital recruitment and engagement tool Reporting Structure Reports to the Director of Marketing & Communications and a member of the Advancement Team Works in close collaboration with the Advancement Team and Information Technology #J-18808-Ljbffr