Snowbird Sr. Manager of Communications

Senior Manager of Communications

Location: Snowbird

Status: Salaried, Full-time, Year-round

Schedule: Monday – Friday, 9 am – 5 pm, In-Person at Snowbird with the potential for work-from-home occasionally after an introductory period

Must be able to work any day of the week including weekends and holidays.

Summary: Be a leader and the true representation of the voice of Snowbird, one of the most iconic brands in the industry. Reporting directly to the Senior Director of Marketing, the Senior Communications Manager is a core member of the Marketing division leading Snowbird's external earned storytelling efforts in order to seek positive media coverage and facilitate resort representation with the media, ski industry and general public. This role is a collaborative force on the marketing team and deemed as pivotal to the success of the resort. The ideal candidate excels at writing, strategic communications, crisis management and media relations in a mountain environment and continuous news cycle.

What You'll Do:

• Guide and craft the voice of one of the most iconic brands in the industry, partnering closely with the marketing team to balance messaging.
• Lead the marketing and communications team to innovate approaches to storytelling and reputation management
• Develop the Snowbird Communications Strategy, analyzing successful previous approaches and leveraging current trends in communications and public relations
• Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, film shoot hosting, relationship building and database management.
• Manage the press release and media pitch plan based on overall marketing and communications plan, informed by consumer insights and business strategies.
• Manage the snow reporting function and resort Historian to ensure accurate and consistent messaging.
• Assist in writing, developing, and sharing key messages on all topics of ski area management.
• Serve as spokesperson for resort including crisis communications, partnering closely with Resort President on controversial, or sensitive issues.
• Host and coordinate all aspects of media, influencer, and film FAM trips and shoots.
• Maintain and build new relationships within local community and the ski industry.
• Write, edit and proof effective marketing and executive communications as needed for resort initiatives.
• Actively participate as a key leader in the Marketing Division, contributing ideas and efforts to achieve both marketing and company goals.
• Maintain a thorough understanding of AP Style writing.
• Develop and track the annual Communications budget.
• Manage and coordinate commercial photoshoots in partnership with group sales and conference services.
• Partner with content team to provide live snow reporting details and assets.
• Attend in- and out-of-state media functions.
• Maintain on-call availability, including weekends and holidays
• Other duties as assigned.

What You Need To Get The Job Done:

• 7+ years' experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories. Ski or travel/tourism industry experience preferred.
• Bachelor's Degree in a related field is required.
• 3 years of supervisory experience.
• Must be able to ski or snowboard at an advanced/expert level.
• Must be at least 21 years of age.
• Valid Driver's License with clean MVR (driving record).

Skills:

• Thorough understanding of AP Style and public relations practices.
• Proven ability to speak articulately on-camera, in interviews, press conferences and while conducting presentations.
• Strong leadership skills within a multi-functional team – an ability to understand other job duties, roles, and perspectives and elevate the thinking behind them.
• Strong written skills with a proven ability to write in AP Style. Creative writing skills are also required.
• Detailed experience in communication strategy and management – being able to respond to emergencies while thinking big picture about long term positioning.
• Ability to foster relationships regardless of personality and maintain a high level of professionalism regardless of the situation.
• Familiarity with local, national and international ski industry and journalists is instrumental.
• High level of interpersonal skills to handle sensitive and confidential situations and documentation.
• Strong attention to detail is necessary as is being highly organized.
• Ability to work in a dynamic, fast-paced environment with minimal supervision.
• Self-starter who can set goals and priorities and operate in a rapidly changing environment.
• Creative mindset that improves upon existing processes and introduces new ones.
• Working knowledge of Microsoft Office suite and other computer functionality required. Experience with project management and media tracking platforms.
• Must be able to ski or snowboard at an advanced/expert level and can pass a physical capacity screening.

Work Schedule:

• Shifts vary, may be early morning or late evening, weekends, holidays, depending on business levels.
• Typical work week is Monday - Friday, 9 am - 5 pm, with some nights and weekends as required by workload and events.
• This position is in-person at Snowbird with the potential for work-from-home occasionally after an introductory period

Working Conditions:

• Must be able to ski or snowboard at an advanced/expert level.
• Must be able to lift 25 lbs.
• Must be prepared to stay overnight if necessary on occasional times of road closures.
• May experience unusual stress from high business volumes, deadlines, continual work with public, winter conditions, snow night requirements and commuting to/from Snowbird.
• Must be able to stand for long periods of time.
• Must demonstrate the ability to bend, kneel, handle, reach, grasp, and perform repetitive motions.
• General office environment with limited physical activity.
• Work is routine in pleasant, comfortable surroundings. General office conditions prevail.
• Work is subject to frequent interruptions making continuity and accuracy difficult, frequent exposure to noise.
• Must be able to walk on slippery surfaces of snow and ice.
• Must be able to walk over uneven, uphill/downhill areas.
• Must be able to ascend and descend stairs.
• Must be able to walk through deep snow, occasionally.

Why Work Here:

• Snowbird season pass and comp ticket benefits
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
• Available medical, dental, vision and accident insurance – benefits are available based on position and are subject to change
• 401k with company match
• Discounts with POWDR partners
• Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. We require all candidates that receive and accept employment offers to complete a background check before being hired and comply with our professional appearance, drug & alcohol, and employee conduct policies.

Snowbird is proud to be an equal-opportunity employer. We do not stand for discrimination or harassment of any kind. Further, we stand for diversity of thought, background, race, sexual orientation, gender and belief. Whether you are looking for full-time, part-time, seasonal, multi-seasonal or year-round employment, Snowbird provides a dynamic and friendly environment with many great benefits and perks.

If you are passionate about the outdoors, check out our open positions and apply online today!