Shopper Intelligence Director

PepsiCo Shopper-Led Growth ArchitectWe are PepsiCo. We are the game changers, innovators, collaborators, and history makers. We're a large group, spread across 200 countries and territories, and united by a shared set of values and goals. You know our name through our amazing portfolio, including Pepsi, Frito-Lay, Quaker and Gatorade. We perform with a purpose. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices. We are a think tank, bringing our ideas into action, and are determined to find ways to drive efficiencies, improve processes and achieve the highest level of safety… all while meeting the demands of our customers and consumers to deliver the best products. At PepsiCo, we are committed to performing well as individuals and in teams, and to strengthen the company as a whole. Are you hungry to be a part of the world's largest portfolio of billion-dollar food and beverage brands? Then now is the time to explore the opportunities of PepsiCo: what makes you unique makes us better.This role architects the future of growth with our top customers by translating shopper behavior into scalable strategy, breakthrough activation, and connected execution. It sits at the intersection of insights, commercialization, and omnichannel demand — turning signals into systems that drive measurable impact across the portfolio.ResponsibilitiesArchitect Shopper-Led Growth Platforms: Define and lead the end-to-end shopper strategy across priority growth pillars—grounded in real behavior, not assumptions.Build durable platforms that unlock long-range growth with the retailer and create competitive advantage.Build the Next-Gen Demand Conversion: Engine Design and operationalize a modern conversion playbook that seamlessly integrates brand, shopper marketing, and digital commerce.Move beyond campaigns to create repeatable systems that accelerate conversion across every touchpoint.Connect the Dots Across the Ecosystem: Create a fully connected insights strategy that links category vision to action—bridging big bets, innovation pipelines, customer sell-in moments, and omnichannel execution.Ensure every initiative ladders up to a cohesive growth narrative.Turn Shopper Intelligence into Actionable Advantage: Lead a best-in-class understanding of shopper behavior at the total retailer level—translating macro insights into precise, high-impact opportunities within the business.Elevate insights from reporting to decision-making fuel.Compensation & BenefitsThe expected compensation range for this position is between $132,200 - $262,400. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period. Long term incentive equity may be awarded based on eligibility and performance. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.QualificationsCore Capabilities Needed:Shopper-Centric Strategy & Growth TranslationAbility to define end-to-end shopper strategies tied to category & customer growthProven track record of turning insights into Innovation pipelines, Activation strategies, and Assortment & merchandising decisionsAdvanced Analytics & Insight GenerationDeep expertise in Shopper behavior analysis, segmentation, and trend identificationSynthesizing multiple data sources (POS, panel, loyalty, digital, retail media)Strong command of BI and analytics tools (e.g., Power BI, Tableau) as well as Syndicated data sources (Circana, Nielsen, Numerator, Scintilla)Omnichannel & Conversion ExpertiseExperience designing shopper journeys and conversion strategies across touchpointsWorking knowledge of: Retail media ecosystems, Digital commerce levers, In-store activation & path-to-purchase dynamicsAbility to connect brand, shopper marketing, and commerce into one systemSystem Building vs. One-Off ActivationProven ability to build repeatable frameworks, playbooks, and scalable models, Move from insights ? systems ? enterprise adoptionExperience operationalizing strategies, not just defining themCross-Functional Leadership & InfluenceStrong track record of influencing across: Sales, Marketing, Commerce, Finance, & Category TeamsAbility to align multiple stakeholders without direct authorityExperience working in highly matrixed organizationsStorytelling & Executive CommunicationExceptional ability to translate complex data into clear, persuasive narratives, and influence senior leadership decision-makingExecutive presence and ability to shape customer-facing sell storiesPeople LeadershipExperience leading and developing teamsAbility to build next-generation capabilities in insights and analyticsExperience & Background: Bachelor's degree required 10+ years in Shopper Insights, Commercial Insights, Category Management, or Analytics within CPG or retail Proven experience translating shopper/consumer insights into commercial strategies and growth outcomes Demonstrated leadership in omnichannel environments (in-store, eCommerce, retail media) Experience working directly with large retailers (e.g., Walmart, Sam's Club) preferredEEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age