Senior Care Community Outreach & Business Development Manager

Community Outreach & Business Development Manager

At Touching Hearts at Home, we do more than provide care — we help older adults maintain independence, dignity, and quality of life in the comfort of their own homes. Since 2007, our award-winning team has served families across Upstate New York with compassionate in-home senior care services including dementia care, companionship, transportation, homemaker support, meal preparation, and wellness-focused assistance that helps seniors avoid unnecessary hospitalization and safely age in place. We are seeking a driven, relationship-oriented

Community Outreach & Business Development Manager to expand our referral network, strengthen community partnerships, and help more families access exceptional senior care services. This is an ideal opportunity for a high-energy healthcare sales or community relations professional who thrives on relationship building, networking, outreach, and creating measurable growth while making a genuine difference in people's lives.

What You'll Do

Drive Community Partnerships & Referral Growth

• Develop and grow referral relationships with:
• Hospitals
• Rehab facilities
• Senior living communities
• Physicians and healthcare providers
• Senior service organizations
• Care managers and elder care professionals
• Build and maintain a strong pipeline of referral sources and community contacts
• Conduct outreach through cold calls, in-person visits, presentations, networking, and relationship-building activities

Represent the Brand in the Community

• Serve as a visible ambassador for Touching Hearts at Home throughout the community
• Attend local networking events, healthcare events, senior expos, and community programs
• Distribute marketing materials, brochures, promotional items, and educational resources

Support Marketing & Client Engagement

• Collaborate on social media and local marketing initiatives
• Create and maintain engaging weekly social media content
• Respond to incoming inquiries and prospective client referrals
• Assist families through the intake process and provide compassionate guidance regarding care services

Track Performance & Market Activity

• Maintain accurate outreach and referral activity in CRM systems
• Monitor key business development metrics and sales goals
• Gather market intelligence and identify new growth opportunities
• Meet or exceed referral and revenue targets

What We're Looking For

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or related field
• 2+ years of successful business development, healthcare outreach, or community relations experience
• Proven ability to build and maintain professional referral relationships
• Excellent communication, presentation, and networking skills
• Strong organizational skills and self-motivation
• Comfortable working independently in the field and collaboratively with a team
• Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint)

Preferred Experience

• Senior care, home care, healthcare, hospice, rehabilitation, or human services experience strongly preferred
• Experience with CRM systems such as WellSky or Welcome Home
• Social media marketing and community engagement experience

The Ideal Candidate

• Outgoing, compassionate, and relationship-driven
• A natural connector who enjoys networking and community engagement
• Entrepreneurial and motivated by growth opportunities
• Professional, polished, and persuasive
• Passionate about helping seniors and supporting families

Compensation & Benefits

• Base Salary: $65,000
• Performance-based bonus opportunity
• Hybrid work environment (office + field)
• Full-time schedule (40 hours/week)
• Meaningful mission-driven work
• Opportunity for growth within a respected, award-winning organization

About Touching Hearts at Home

Touching Hearts at Home is a trusted leader in non-medical senior home care throughout Western New York. Our mission is to help seniors remain safe, independent, and connected while giving families peace of mind through compassionate, reliable care. If you are looking for a career where relationship-building meets purpose-driven work, we would love to hear from you. Apply today to help us expand compassionate care throughout our community.

Flexible work from home options available.

Compensation: $65,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Touching Hearts® at Home is a premier in-home companion care resource. We bring vital caregiving and companionship that make it possible for older adults and those living with disabilities to live at home. We are looking for people who are committed to our value to enhance the quality of life of older adults and people living with disabilities or medical conditions by providing the best in-home care with empathy, excellence and integrity. Our service empowers our clients to age, recover and live with dignity and independence in the comfort of home.

Thank you for considering a position with Touching Hearts

® at Home.

Each Touching Hearts at Home franchise is independently owned and operated. Your application will go directly to the management of the franchisee where all hiring decisions will be made. All inquiries specific to employment at this franchisee should be made directly to the franchise location, and not to Touching Hearts at Home Corporate office.