Marketer

MARKETING & ADMISSIONS COORDINATOR

Position Summary The Marketing & Admissions Coordinator is responsible for developing and maintaining referral relationships, increasing facility census, coordinating admissions, facilitating hospital and community outreach, and promoting Kirkland Court Nursing & Rehab as the preferred provider of post-acute rehabilitation, long-term care, respite, hospice, and skilled nursing services. This position serves as the primary liaison between referral sources, residents, families, hospitals, physicians, hospices, and the facility leadership team. Reports To: Administrator Essential Job Functions Admissions Responsibilities Coordinate all resident admissions from hospitals, assisted living facilities, physician offices, hospices, and community referrals. Review referral information for appropriateness of admission. Collaborate with nursing, therapy, social services, and administration to evaluate admissions. Verify insurance coverage and payer sources when applicable. Ensure admission packets and required documentation are completed. Coordinate transportation and admission logistics. Conduct facility tours for prospective residents and families. Serve as primary contact for residents and families throughout the admission process. Marketing Responsibilities Develop and maintain referral relationships with: Hospitals Case managers Discharge planners Physicians Hospices Home health agencies Assisted living facilities Community organizations Conduct routine facility visits to referral sources. Promote Kirkland Court's services, specialty programs, and clinical capabilities. Represent the facility at community events, health fairs, and professional networking opportunities. Develop and implement census growth initiatives. Monitor local market trends and competitor activity. Maintain a positive public image of the facility within the community. Census Development Maintain and track daily referral activity. Follow up on pending referrals. Maintain referral source database. Assist in achieving and maintaining census goals established by administration. Participate in strategic planning related to facility growth. Hospice & Specialty Program Development Develop relationships with hospice providers. Promote facility capabilities related to: Hospice Care General Inpatient Hospice (GIP) Respite Care Skilled Nursing Services Rehabilitation Services Long-Term Care Assist with implementation of specialty programs designed to enhance referral opportunities. Customer Service Respond promptly to inquiries from families and referral sources. Address concerns and facilitate communication among departments. Ensure a positive admission experience for residents and families. Participate in resident and family satisfaction initiatives. Reporting Maintain referral and admission logs. Prepare weekly and monthly marketing reports. Track admission conversion rates. Report census trends and referral activities to the Administrator. Participate in management and QAPI meetings as requested. Qualifications Required High School Diploma or GED. Valid Driver's License with reliable transportation. Excellent communication and customer service skills. Ability to build and maintain professional relationships. Strong organizational and time management skills. Ability to work independently and manage multiple priorities. Preferred Experience in Skilled Nursing Facility (SNF), Long-Term Care, Hospital, Hospice, Home Health, Rehabilitation, or Healthcare Marketing. Knowledge of Medicare, Medicaid, Managed Care, and insurance processes. Experience with PointClickCare or other healthcare software systems. Admissions or healthcare sales experience. Physical Requirements Frequent travel within the service area. Ability to sit, stand, walk, and drive for extended periods. Ability to lift up to 25 pounds occasionally. Ability to communicate effectively in person, by phone, and electronically. Performance Expectations The Marketing & Admissions Coordinator will be evaluated on: Census growth Admission conversion rates Referral source development Community engagement Customer satisfaction Timeliness of admissions processing Professionalism and communication Compliance with facility policies and regulations Core Values The Marketing & Admissions Coordinator shall demonstrate: Compassion Integrity Accountability Professionalism Teamwork Resident-Centered Care #J-18808-Ljbffr KIRKLAND COURT HEALTH AND REHABILITATION CENTER