CRM Marketing Manager

Title: CRM Marketing ManagerDepartment: MarketingReports To: VP, MarketingHours Required: Full-time, ExemptLocation: Hybrid or Remote*California, Oregon, Utah and Minnesota residents only.Compensation: $60,000 - $80,000 Base + Bonus Eligible up to 10%The JobLocated in Riverside, we are an online retailer of all things bike – mountain, road, e-bike, you name it. Our product offering makes for a unique work environment as many of our team members are avid riders, and while it isn’t a requirement for the job, you just might end up on a bike. You can expect an easy-going, welcoming and flexible atmosphere with good people.As the CRM (Customer Relationship Management) Marketing Manager, you will be responsible for developing and leading the implementation of a customer retention strategy. The goal of this strategy is to increase revenue by driving a higher rate of repeat purchases, increased share of wallet, and greater overall customer lifetime value through targeted and personalized customer communications and site experiences across multiple channels.Check out who we are here: jensonusa.comThe BenefitsWe offer a variety of benefits and perks for full-time employees, including:100% HMO Employee Medical Coverage. If you are out of network, additional costs may apply.Dental and Vision Insurance3 Weeks’ of Paid Time Off7 Paid HolidaysBike Day: An extra day off awarded each year at your work anniversary.Flexible Spending Account401(k) Retirement Plan with Employer Matching up to 4%Supplemental Life InsuranceAccess to our full inventory via Employee Purchase Program at cost + 3.5%Professional Growth & Development OpportunitiesEssential Duties and ResponsibilitiesDevelop and lead the implementation of a customer retention strategy.Be responsible for the creation and maintenance of a customer audience and segment database.Analyze customer data to identify behaviors, trends, and insights, and use this information to optimize campaign and personalization strategies.Take the lead in crafting automation and user journeys that enhance every stage of the customer lifecycle.Collaborate with marketing, sales, and customer service teams to ensure alignment and support for personalization and retention initiatives.Devise a campaign cadence in line with marketing calendars, drive copy and creative development, optimize, and evolve creative templates, and ensure well-optimized landing environments.Own and improve the end-to-end process for email & SMS campaign execution, including planning, building, editing, testing, approving, scheduling, and deploying campaigns in Email/SMS platforms.Own and improve automated/triggered email & SMS workflows to gather leads, recover abandoned carts/checkouts, encourage repeat purchases, and re-engage inactive customers.Own and improve on personalized web experiences such as landing experiences, imagery, messaging, personalized product recommendations, personalized category page sorts, site search results, special offers, etc.Own and manage customer file reporting and modelingDevelop and implement an A/B testing strategy to improve personalization and retention strategy engagement.Stay up to date with retention and personalization marketing trends and best practices.Develop and execute a customer lifecycle roadmap aimed at improving customer engagement, retention, and conversion.Track and communicate personalization and retention KPIs to marketing and, executive team stakeholders.Oversee the implementation and management of CRM software and tools.Preferred QualificationsEducation and Experience:Bachelor’s degree in Marketing, Business Administration, or a related field. Equivalent work experience may also be considered.Minimum of 5 years of experience in CRM, email marketing, or a related role.Proven track record in developing and implementing successful customer retention strategies.Experience in the retail or e-commerce industry, preferably in a similar product category (bikes, outdoor gear, etc.).Skills:Proficiency with CRM software and tools.Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.Excellent understanding of email marketing platforms and SMS marketing tools.Experience with A/B testing and campaign optimization.Proficient in marketing automation and user journey mapping.Strong project management skills and ability to manage multiple projects simultaneously.Excellent communication and collaboration skills to work effectively with cross-functional teams.Creative thinking with the ability to develop engaging and personalized marketing content.Personal Attributes:Detail-oriented with a focus on quality and accuracy.Self-motivated and proactive with a strong sense of ownership.Adaptable and open to learning new tools and techniques.Passionate about cycling and the biking community is a plus, but not a requirement.Technical Skills:Familiarity with data analysis tools (e.g., Google Analytics, Excel, SQL).Knowledge of HTML/CSS for email template creation.Experience with personalization and recommendation engines.Jenson USA is proud to operate as a drug-free workplace. All new hires must complete a pre-employment drug screen and background checkJenson USA is committed to Equal Employment Opportunity regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.Rev. 04.21.2026 #J-18808-Ljbffr Jenson-USA