Marketing Manager
Panasonic Corporation
OverviewAs a Marketing Manager, you will lead marketing and communications strategy and execution for product verticals, partnering closely with Product and Sales to translate business priorities into clear messaging, campaign direction, and integrated marketing programs.In this role, you will lead and direct a team of marketing professionals responsible for developing messaging, campaign briefs, content strategy and driving execution across marketing channels. You are accountable for ensuring alignment, quality, and consistency across their work. This role is responsible for driving the development and delivery of integrated marketing communications initiatives, including campaign plans, content and promotional direction, and sales enablement tools that support business growth. You will partner with Creative, Digital, Events, and teams to ensure coordinated, high-quality execution across all channels.You will operate as a player-coach, directly supporting key business areas while leading and developing your team. This role requires the ability to balance strategic thinking with hands-on execution. This position reports to the Senior Director of Marketing Communications.ResponsibilitiesLead execution of marketing campaigns across digital and traditional channels, ensuring initiatives are delivered on time and aligned to business prioritiesPartner with Product, Sales, and business unit leaders to develop messaging, creative briefs, and campaign plans that align to business priorities and support sales objectivesLead development and execution of integrated marketing communications initiatives for product launches, business development opportunities, brand support, and sales messagingManage and develop a team of marketing professionals, providing direction, prioritization, and oversight across messaging, campaign plans, and executionGuide development of content, thought leadership, and marketing materials, ensuring outputs align to defined messaging and support business needsManage campaign and media calendars for assigned business areas, ensuring campaigns are planned, coordinated, and executed effectivelyPartner with Digital and other marketing teams to manage editorial calendars, workflows, and campaign execution across website, social, and related channelsEnsure alignment across campaigns and deliverables, maintaining consistency in messaging and execution across assigned programsWork with Digital team to track campaign performance and support reporting on KPIs and marketing activity resultsCollaborate across marketing and cross-functional teams to execute integrated marketing programs and support ongoing process improvementsQualificationsBachelor’s degree in Marketing, Communications, Business, Journalism, or a related field6+ years in marketing communications with some leadership responsibilityB2B marketing experience requiredExperience developing and executing integrated marketing campaigns that support business priorities and sales objectivesAbility to partner with Product, Sales, and cross-functional teams to develop messaging, campaign plans, and marketing initiativesStrong organizational, prioritization, and communication skills, with the ability to manage multiple stakeholders in a complex environmentFamiliarity with digital marketing tools and platforms, including CMS, analytics, and content development workflowsProduct-marketing experience a plus (in established product lines and/or emerging business solutions)Food retailing experience a plusAbility to travel ~10% of the timeAdditional Qualifications for Senior-Level CandidatesIn addition to the qualifications listed above, candidates considered for the Senior Marketing Communications Manager position must have:10+ years of marketing communications experience.Experience with SaaS or e-commerce marketingBenefits & Perks – What’s In It For You*Hussmann is committed to supporting your total wellbeing through a wide variety of benefits and wellness programs to support your physical, emotional, financial, social, and environmental health. Here’s what you can expect: Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options. Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance. Hussmann Retirement Savings & Investment Plan – 401(k) plan with company matching contributions and immediate vesting. Paid Time-Off Benefits – Paid time off, stewardship and parental leave. Educational Assistance – Tuition reimbursement for job-related courses after six months of service. Health Management and Wellbeing Programs –EAP, virtual health management, chronic condition, and tobacco cessation. *Available to eligible employees starting the first day of the month following their start date. Eligibility for each benefit may vary based on employment status. About HussmannFor over a century, Hussmann Corporation has been a global leader in commercial refrigeration equipment — delivering solutions that meet the demands of the modern food retailing industry. Headquartered in St. Louis, MO, Hussmann offers a diverse range of products and connected solutions designed to enhance operational efficiency, optimize visibility of merchandise, and keep food fresh. With a nationwide network of skilled technicians, Hussmann goes beyond manufacturing — a trusted partner, relentlessly driving customer success. For more information about Hussmann, please visit . Hussmann is a subsidiary of Panasonic USA. Hussmann is proudly committed to creating an inclusive environment. All qualified applicants will receive consideration for employment without regard to veteran status, disability, age, race, color, religion, sex, national origin, genetics, medical condition, or any other characteristic protected by law. #LI-SM1 REQ-154956
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