Senior Vice President, Data and Analysis

Senior Vice President, Data & Analysis

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Job Responsibilities

As SVP, Data & Analysis, you'll serve as a key Digitas thought leader, aligning digital strategy with a client's broader business goals and objectives. Your clients' needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research. Day-to-day, your role includes:

• Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done
• Demonstrating expertise in responding to analytic and strategic client issues, including enterprise-wide interactive strategy, strategic budgeting decisions, competitive assessments and business-case analyses
• Making significant contributions to business development by leading new business initiatives and establishing relationships with prospective clients
• Developing a framework for all aspects of digital marketing and managing a broad strategic resource pool of strategists across all levels
• Collaborating across functions, coordinating with general managers across Creative, User Experience, Technology, Media Planning and Project Management teams
• Establishing partnerships with emerging technology and data providers through an innovation initiative
• Providing methodological support, coaching, training and advice to S&A staff on various levels across multiple client and internal assignments
• Codifying and publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts

Qualifications

We're looking for strong, impactful work experience, which typically includes:

• A Master's degree, preferably in Math or Economics, plus 15 or more years of strategy and operations experience in advertising, management consulting, marketing or interactive consulting
• Expertise in the digital world and a masterful understanding of multiple industries, including telecommunications, retail, CPG and financial
• Experience working within pharmaceutical and/or healthcare environments are required
• A strong knowledge of integrated marketing and CRM disciplines
• Exposure to audience-based marketing, and programmatic advertising
• Proven leadership ability and strong, impactful client relationship experience
• Experience managing a team of experienced employees
• Strong critical thinking and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Stellar communication and presentation skills: we need someone who's articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• A willingness to travel as needed—keeping an open mind to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Digitas is an equal opportunity employer. Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

Compensation Range: $180,215- $286,832, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/30/2026. All your information will be kept confidential according to EEO guidelines.