Content Strategist/Operator

Job Description

Job Description

Salary:

Content Strategist/Operator

Marketing Department | Mid-Level | Full-Time | Abilene, TX

The Opportunity

Tig Boats has been engineering premium wake surf and wakeboarding boats for over 35 years. Were doubling down on content. We need someone who doesnt just write content, but gets it built, published, and working hard across every platform. Youre the engine that keeps the content pipeline moving.

This isnt a role for someone who waits for direction. Its for a builder who sees a gap, fills it, and makes sure the world can find us on Google, on YouTube, and everywhere AI is pointing people when they ask whats the best wake surf boat?

What Youll Own

1. Turn Ideas Into Live Content

You are responsible for execution fast, structured, and thorough:

• Build and publish website pages from concept to launch
• Create comparison pages that win in search and AI
• Develop FAQ and answer-based content designed to be found by AI platforms and search engines
• Upload and optimize YouTube videos titles, descriptions, chapters, and metadata
• Ensure every piece of content is structured to be discovered and recommended
• Monitor social listening across all platforms including Reddit, forums, and community spaces to surface real customer questions and conversations that fuel content

2. Execute Insights from Data & Intelligence Tools

You will work directly with our AI/SEO intelligence platforms to:

• Identify where Tig is winning and losing in search and AI visibility
• Translate insights into content updates and new page builds
• Implement recommendations quickly, without bottlenecks

3. Structure Content for Discovery (AEO + SEO)

You will ensure all content:

• Answers the real questions customers are actually asking
• Is formatted to perform on AI platforms and traditional search engines
• Competes directly in comparison and best of queries
• Is clear and compelling zero marketing fluff

4. Distribute What We Create

Content doesnt matter if no one sees it. You will:

• Coordinate with marketing leadership on content needs and timelines
• Push content across the website, YouTube, and key digital platforms
• Partner with the Growth/CRM role to leverage content in campaigns

What You Bring

• 25 years of experience in content operations, digital marketing, or a similar role
• Hands-on experience building and publishing web pages (CMS platforms like WordPress, HubSpot, or similar)
• Strong understanding of SEO fundamentals structure, metadata, internal linking, and page optimization
• Familiarity with AI search behavior and Answer Engine Optimization (AEO) concepts is a major plus
• Experience with YouTube content management uploads, optimization, and channel strategy
• Highly organized with the ability to manage multiple content projects simultaneously
• A bias for action you dont sit on things
• Proficiency in Adobe Creative Suite and Canva for basic content creation and asset needs
• Passion for the water, wake sports, or outdoor lifestyle is a bonus but curiosity and drive are non-negotiable

Why Tig Boats

• You'll create content for a brand people are genuinely passionate about. Tig customers don't just own their boats, they build their lives around them.
• This isn't a "run this one ad account" role. You'll have real creative ownership and responsibility from the start.
• You'll be part of a small, tight-knit marketing team that moves fast and tries new things
• We offer competitive compensation and a full benefits package including health and dental insurance, 401(k), paid vacation and holidays, and year-round employment.

If you meet the requirements and want to be part of an extraordinary company, please apply now!

TIG BOATS