Senior Manager, Consumer Insights

Senior Manager, Consumer Insights

This role focuses on building a deep understanding of consumers and translating that into insights that shape marketing, product, and creative decisions. You will work closely with cross-functional teams to define the right questions, design research, and turn findings into clear narratives that drive action. Your work will directly influence how Smartly and our customers connect with audiences.

What You Will Do

• Lead end-to-end consumer research across qualitative and quantitative methods, from problem definition to insight delivery
• Partner with marketing, product, and customer-facing teams to identify key business questions and shape research agendas
• Translate complex data and research findings into clear, compelling stories that influence decision-making
• Design and execute studies such as brand tracking, creative testing, audience segmentation, and industry thought leadership
• Synthesize multiple data sources (research, platform data, market trends) into cohesive insights
• Advocate for the voice of the consumer in strategic planning and day-to-day decisions
• Build scalable research frameworks and best practices that improve how insights are generated and used across the company

What We Are Looking For

• Strong experience in consumer insights, market research, or a related field, ideally in tech, media, or digital advertising
• Expertise across qualitative and quantitative research methods, with the ability to choose the right approach for the problem
• Proven ability to turn research into clear narratives that influence stakeholders
• Experience working cross-functionally with marketing, product, or strategy teams
• Comfort working with ambiguity and shaping loosely defined problems into structured research plans
• Strong communication skills, with the ability to present to senior stakeholders and translate insights into business impact
• Experience with areas such as brand measurement, creative testing, or audience insights is a plus

What We Offer You...

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…

Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook !

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary Range (USD): $150,000 – $175,000

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

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