Sr. Analyst Growth Marketing

Title of role: Sr. Analyst, Growth Marketing Location: New York or Boston; Hybrid (2 days in the office required) Approved Salary Range: $95,000 - $110,000 About the Role Rue Gilt Groupe is seeking a digitally‑led marketing professional to join our entrepreneurial, analytical marketing team. As a Sr. Analyst, Growth Marketing, you will be a key driver of our mission to be the most engaging off‑price style destination. You will lead initiatives to drive top‑line growth through New Member acquisition, specifically focusing on the strategy and execution of our Google Shopping and Paid Search channels. This role is highly cross‑functional, requiring you to partner with Technology, Product, Creative, and Merchandising teams to deliver measurable results. You will gain deep exposure to the intersection of Ad Tech and retail while solving complex business problems in a fast‑paced environment. At RGG, we empower our analysts to move beyond platform metrics and focus on true business outcomes that spark delight for our members. Key Responsibilities Scalable Growth & SEM Strategy: Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search; optimize efficiency through structured testing, smart bidding, and strategic budget allocation; partner with Product teams to unlock incremental performance by improving product feed strategy and data quality. Data‑Driven Impact & Analysis: Identify high‑impact opportunities for growth by conducting deep‑dive analyses of campaigns, products, and customer segments; translate complex data into clear, actionable insights that influence high‑level investment decisions; shift focus from standard platform KPIs to holistic business outcomes. Channel Innovation (SEO, GEO & Beyond): Test into expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail; build future‑ready channels by supporting visibility in AI‑driven search (GEO) through improved structured data and content signals; bridge the gap between paid, organic, and AI visibility to establish emerging growth channels. Strategic Communication & Leadership: Influence leadership by articulating risks, opportunities, and growth paths through clear, concise recommendations; collaborate cross‑functionally to ensure marketing strategies align with merchandising goals and brand identity. Experience and Background Needed BS/BA in Economics, Mathematics, Engineering, Business, or another concentration with a significant quantitative focus. 2-4+ years of experience in e‑commerce, retail (Marketing or Planning), strategy consulting, or a high‑growth analytical environment. 2+ years of specific experience with Search marketing and Google Ads preferred. Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center. High proficiency in Excel and PowerPoint required; experience with Tableau or similar BI tools a major plus. Interest in AdTech, GEO (Generative Engine Optimization), and the evolving AI search landscape. Exceptional interpersonal and communication skills, ability to drive action in a dynamic organization. What our team offers Comprehensive coverage: robust health, dental, and vision insurance effective on the date of hire. Time & flexibility: generous Flex Time Off and flexible remote/hybrid work options that support a healthy work‑life balance. Culture: supportive, inclusive culture that encourages innovation, safety, and creative risk‑taking. Community: paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration. Impact: the chance to make a real, measurable impact at a mission‑driven, fast‑growing company poised for major expansion. Work Authorization Rue Gilt Groupe requires all applicants to be currently authorized to work in the United States on a full‑time basis. This position is not eligible for visa sponsorship now or in the future. Rue Gilt Groupe is an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. EEO Statement Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other job‑related factors. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus/commission, stock options, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated. The above statements are intended to describe the general nature and level of work being performed by the employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the employee(s) assigned to this job. Rue Gilt Groupe reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions or assign additional job responsibilities within your general skill set or capabilities. Rue Gilt Groupe is proud to be an Equal Opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. GDPR/CCPA Pre‑Collection Notice for Job Applications We collect personal information (PI) from you in connection with your application for employment with Rue Gilt Groupe, including identifiers, contact information, employment and education history, and related information. We use this PI for purposes related to evaluating your application and potential employment. Depending on your location, you may have rights under GDPR or U.S. state privacy laws. For additional details or if you have questions, please see our GDPR Applicant Privacy Notice and CCPA Applicant Privacy Notice or contact us at View email address on click.appcast.io. #J-18808-Ljbffr