Market Research Analyst

Market Research Analyst - Apparel Location: Remote Salary: $60,000 - $90,000 About Us Nightsea Inc is part of Sailvan Times, a publicly traded e-commerce company. We provide multiple product lines and services, serving a global audience through major platforms and direct-to-consumer websites. Focused on innovation and growth, our mission is to deliver exceptional products and seamless shopping experiences to customers worldwide. Position Summary We are seeking a data-driven and fashion-savvy Market Research Analyst to support strategic planning, product development, and growth initiatives within the apparel industry. This role is ideal for someone who combines strong analytical skills with a passion for consumer trends and retail dynamics. You will gather, analyze, and translate market intelligence into clear insights that guide product, marketing, and merchandising decisions. Key Responsibilities Conduct in-depth research on consumer demand, fabric preferences, style trends, and pricing expectations within large-scale apparel retail environments Collaborate with the product development team to create new categories or collections that align with market insights Support branding and marketing departments with research related to brand positioning, consumer feedback, influencer partnerships, and digital content trends Analyze internal sales data and market intelligence to generate actionable insights Monitor seasonal fashion cycles, competitor strategies, and global apparel trends Design and execute surveys, questionnaires, and user interviews to support deeper understanding of customer needs Compile insights and present findings in clear reports, charts, and visual summaries for key stakeholders Maintain and regularly update internal databases of trend, pricing, and consumer data Basic Qualifications Bachelor's degree in a relevant field (e.g., marketing, fashion merchandising, business, economics, or data analytics) 2-5 years of experience in apparel market research, retail analytics, product strategy, or a related field Strong skills in data interpretation, market analysis, and consumer insight development Excellent communication and presentation skills Strong organizational and multitasking abilities; ability to thrive in a fast-paced environment Interest in fashion, apparel retail, and consumer behavior Preferred Qualifications Experience working with fashion retailers, department stores, or trend forecasting firms Familiarity with data and research platforms (e.g., Google Trends, NPD, Mintel, Similarweb) Basic understanding of fabrics, apparel construction, and fashion buying cycles Proficiency in Excel, PowerPoint, Tableau, or other analytics tools Exposure to influencer analysis, consumer segmentation, or brand monitoring Self-starter with curiosity, initiative, and the ability to contribute beyond assigned tasks Fluency in Chinese communication is preferred, but not required. Benefits Medical, Dental, and Vision Insurance Paid time off (PTO), Paid Holidays, and Paid Sick Leave 401(k) and employer matching Health Saving Account (HSA) #J-18808-Ljbffr NightSea