Marketing Manager

Job Description

Job Description

Payrate: $78.00 - $78.32/hr.

Responsibilities:

• Manage day-to-day SEO/GEO communications roadmap and execution across all Home Entertainment categories.
• Keyword research and managing a pillar cluster strategy
• Create and review blog article briefs and content to ensure optimum SEO optimization
• Writing SEO-optimized metadata and QAing metadata provided by agencies
• Submitting and managing Jira tickets to completion
• Coordinate inputs from Global Headquarters and prioritize within HE’s existing roadmap
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking
• -Provide analysis on effectiveness of tactics and activations
• -Experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners
• -Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions
• -Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape
• -Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations
• -Understand key product reason to buy and features between models
• -Manage agency outputs for SEO/GEO including ensuring content aligns to brief, is measurable and actioned in a timely manner

Required Skills:

• Stellar project management skills, including ability to complete multiple parallel tasks on time with high quality standards
• Effective analytical, critical thinking and quantitative problem-solving abilities
• Self-starter with desire to learn and contribute
• Great collaborator and strong communication skills
• Planning & organization to manage multiple campaigns and work streams at one time
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
• Knowledge of SEO and GEO principals and best practices as well as basic understanding of SEMrush, BrightEdge, Screaming Frog, JIRA/Confluence and other SEO management systems
• High proficiency of Microsoft Office, especially Excel, is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)

Required Experience:

• 8-10 years-experience within eCommerce or Digital Marketing
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics
• Fundamental understanding of SEO functionality to drive optimal results
• Must have strong skills in strategy, planning, marketing and project management
• Keep abreast of best practices and new tools to ensure maximum productivity

Top skills:

• SEO and GEO strategy/analytics
• Content management
• Project management

Pay Transparency:  The typical base pay for this role across the U.S. is: $78.00 - $78.32/hr . Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. 

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