Marketing and Events Coordinator

Marketing & Events Coordinator Position Summary The Marketing & Events Coordinator is responsible for planning, coordinating, and executing marketing initiatives and company events that enhance brand awareness, support business development objectives, and strengthen customer engagement. This role works closely with internal departments, vendors, partners, and stakeholders to ensure successful marketing campaigns and seamless event execution. Key Responsibilities Marketing Coordination Assist in the development and execution of marketing campaigns across digital, print, email, and social media channels working with the graphics design team. Coordinate marketing materials including brochures, presentations, advertisements, newsletters, and promotional assets. Manage social media content calendars and support content creation efforts. Coordinate website updates and ensure marketing content remains current and aligned with brand standards. Monitor marketing campaign performance and prepare reports on key metrics and outcomes. Maintain brand consistency across all communications and promotional materials. Support lead generation and customer engagement initiatives. Event Planning & Management Plan, organize, and execute company-sponsored events, trade shows, conferences, customer appreciation events, and internal meetings. Coordinate event logistics including venue selection, vendor management, travel arrangements, catering, signage, and audiovisual requirements. Develop event timelines, prospectus and project plans to ensure successful execution. Manage event registration processes and attendee communications. Coordinate on-site event activities and serve as a primary point of contact during events. Track event effectiveness and provide post-event analysis and recommendations. Vendor & Stakeholder Coordination Collaborate with sales, operations, and leadership teams to align marketing and event activities with organizational objectives. Administrative Support Organize and manage marketing assets, event materials, and promotional inventory. Ensure projects are completed on schedule and within budget. Support additional marketing, communications, and special projects as assigned. Qualifications Education Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Event Management, or a related field preferred. Experience 2-4 years of experience in marketing, event coordination, communications, or a related role. Experience planning corporate events, trade shows, and marketing campaigns preferred. Skills & Competencies Strong project management and organizational skills. Excellent written and verbal communication abilities. Proficiency in Microsoft Office Suite, including PowerPoint, Excel, and Word. Experience with social media management platforms and email marketing tools. Familiarity with CRM and marketing automation platforms is a plus. Ability to manage multiple projects simultaneously and meet deadlines. Strong attention to detail and problem-solving skills. Ability to work independently and collaboratively in a fast-paced environment. Physical Requirements Ability to travel as needed for events and trade shows. Ability to lift and transport event materials up to 25 pounds. Ability to stand for extended periods during event setup and execution. Work Environment NY based office environment with occasional travel. Flexible hours may be required to support evening or weekend events. Performance Measures Successful execution of marketing campaigns and events. Achievement of event attendance and engagement goals. Budget adherence and cost management. Timely completion of projects and marketing deliverables. Positive stakeholder and customer feedback. This position plays a key role in strengthening the company's brand presence, driving customer engagement, and delivering exceptional event experiences that support organizational growth. #J-18808-Ljbffr Alliance Fleet