B2C Growth Marketing Manager

Position objective: Impellam Group is reimagining how professionals experience flexible work, and marketing is at the center of how we build, grow, and retain our talent community. As Growth Marketer in North America, you will own the full-funnel acquisition and activation engine that attracts candidates to our platform and turns registrations into active, engaged talent. This is a hands-on, high-autonomy role. You’ll build and execute campaigns across lifecycle, conversion, and activation channels, partner closely with the paid channels owner to align on audience, timing, and messaging across paid and organic touchpoints, work closely with Product to improve in-platform conversion, and use data to make fast decisions about what’s working and what isn’t. AI tools are a core part of how you’ll work, not an add-on. This is an individual-contributor, hands-on role rather than an agency-management position. You’ll be building, testing, and iterating in real time across multiple job categories and verticals. This is a full-time, remote role based in the US, with East Coast candidates preferred. Key responsibilities: Lifecycle Marketing & Email Build and run segmented nurture flows and re-engagement sequences in our marketing automation platform that move candidates from registered to actively engaged. Design lifecycle programs that blend automation with well-timed human touchpoints to drive trust and conversion. Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting. Coordinate with the paid channels owner to align lifecycle and email timing, audience targeting, and messaging with paid and programmatic campaigns. Conversion & Landing Pages Own candidate-facing acquisition pages: writing copy, configuring tracking, and running conversion tests. Evaluate channel-native options (such as LinkedIn lead gen forms) to reduce friction in the registration flow. Platform Activation & Product Partnership Partner with Product to identify where candidates drop off between registration and first placement. Design lifecycle interventions (email sequences, re-engagement triggers, onboarding nudges) to improve activation rates. Measurement & Reporting Build the tracking and attribution framework that connects ad spend to activation to placement, across channels and job categories. Own a performance dashboard covering acquisition, activation, and engagement metrics. Present results with clear takeaways and a point of view on what’s next. Run structured A/B tests across messaging, CTAs, and flow sequences. Document what works and share learnings with the team. AI-Powered Marketing Use AI tools to accelerate audience research, creative production, and campaign iteration as a core part of your workflow, not a nice-to-have. Stay current on emerging AI approaches relevant to candidate marketing and bring new ideas forward. Education and qualification Essential: High School Diploma, GED / GSCEs / A Levels or equivalent credentials Desired: Bachelor’s degree preferred, but can be substituted for applicable experience Work experience and attributes: Experience 6 to 8 years of performance or growth marketing experience, with direct, hands-on ownership of lifecycle and email programs, and a track record of partnering closely with paid acquisition teams. You’ve managed budgets, built campaigns from scratch, and reported on results without relying on an agency. Demonstrated experience using AI tools as a core part of your marketing workflow: content production, audience research, or creative scaling. We’ll ask you to walk us through how you use AI today. Experience in a two-sided marketplace, platform product, or any environment where users had to complete steps post-registration to generate value. You understand funnel drop-off, lifecycle stages, and how marketing intersects with product and onboarding. Experience building audience personas or ICPs and translating them into differentiated campaign strategies. Comfort working with imperfect data: messy exports, inconsistent categorizations, or incomplete attribution. You get results while the data foundation is still being built. Tools & Technical Skills Working knowledge of paid social and programmatic advertising (LinkedIn Campaign Manager, Meta Ads Manager, job board platforms) sufficient to collaborate effectively with the paid channels owner on cross-channel campaign strategy and attribution. Hands-on experience with a marketing automation or lifecycle messaging platform (such as Braze, Iterable, or similar) is required. You've built segmented lists, automated nurture flows, A/B tested subject lines and CTAs, and used send data to optimize programs over time. Experience working with a Customer Data Platform (CDP) is required. You understand how audience segments are built and activated, how data flows between the CDP and downstream channels, and how to flag gaps that limit targeting precision. Ability to build and optimize landing pages independently, including writing copy, configuring tracking, and running conversion tests. Analytical fluency with tools like Google Analytics and your marketing platform's reporting suite. You can build a tracking framework from scratch, not just read one that already exists. Experience with SMS campaigns is a plus. Working Style Strong written judgment. You write copy that moves people, not copy that fills a slot. Comfortable building without a playbook. Organized, self-directed, and ready to create systems, not just execute them. Energized by ambiguity. Tracking today is manual, data requires cleaning, and attribution is incomplete. Your first months will involve as much system-building as campaign execution. Brand: Impellam