Director of Social, Content & Creators (Harry's)

Director of Social, Content & Creators (Harry's)

New York, NY

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Team:

Join an exceptionally smart, creative, and passionate Harry’s Brand team, where every day is a chance to bring our iconic brand to life. Our team is dedicated to making a noticeable difference in the world, infusing creativity and strategic insight into everything we do. We believe in the power of collaboration, and each member contributes uniquely to our collective mission of creating things people like more. Does this sound like a team you want to be a part of? If you're ready to inspire and be inspired, to challenge and be challenged, and to truly impact our brand and the world around you, then read on! We can't wait to see what you bring to our colorful mix.

About the Role:

As the Director of Social, Content & Creators for Harry’s, you will lead the creation and execution of innovative strategies that differentiate and elevate our brand in a loud and competitive online marketplace. This role requires you to manage and synergize our social media approach, creator marketing, and sponsored collabs to make Harry’s a brand people root for. You will be instrumental in driving the strategic planning for our channels, ensuring they align with our brand values, messaging, and meet our ambitious goals to be the world’s most honest men’s grooming brand. You’ll inherit existing franchises (like Harry’s Tub and The Harry’s), with the opportunity to concept completely new ones, and work closely with our Social Impact team to help men access mental health care.

What you will accomplish:

• Strategic Oversight, Execution, and Channel Strategy: Develop and implement comprehensive content strategies that integrate social media, creator collaboration, and storytelling to increase brand awareness. Ideate and execute social-first activations.
• Creator Marketing Strategy: Craft and execute creator strategies that effectively entertain, expanding brand reach and authenticity. What communities do we want to engage with? What types of talent makes the most sense?
• Social Media Management: Oversee the strategy for all social media channels (Instagram, Tiktok, YouTube, LinkedIn), ensuring content aligns with Harry's brand voice, our core customer, and business goals. Leverage analytics to optimize engagement and growth. Define and iterate on how Harry’s will show up in all content mediums and comms channels, partnering with our Creative Director to define voice, guidelines, and visual style for content. Define the right mix of top-of-funnel content, focused on entertainment.
• Content Strategy Development: Guide the creation of compelling content across all platforms, ensuring it supports strategic objectives and brand standards. Lead team of people who are developing content ideas, contracting with creators and agencies to develop and produce content.
• Agency Management: Manage external relationships with production houses, creative agencies, and talent. Act as the primary point of contact for all external communications and campaign management.
• Team Leadership: Lead and mentor a growing team, dedicated to managing our social channels, producing content, and keeping Harry’s top of mind online. Set clear team goals, manage workload, and drive professional development. Build a culture constantly learning, brainstorming content ideas & sometimes creating, measuring, reporting and a team capable of consistently evolving itself with the latest trends and platforms.
• Performance Measurement: Monitor and analyze the effectiveness of content to constantly refine approaches. Own all social reporting and analytics, always making the case for social’s key role in Harry’s brand growth. Set goals as relates to creators and social reach.
• Allocate and manage a dedicated budget to drive best overall outcomes.

This should describe you:

8-10 years making creative, share-worthy content, equipped with extensive experience in managing high-impact social and creator campaigns. A proven track record of commissioning/executive producing highly engaging video content across social channels. Your expertise includes strategic oversight of agency partnerships and building cross-functional relationships. You thrive in fast-paced environments and possess a keen ability to anticipate trends and consumer behaviors. You have the ability to clearly understand and articulate why a piece of content is working, quickly building and iterating on even better content. Your passion for creating memorable and impactful communication is matched by your ability to anticipate and adapt to shifting consumer and technology trends. You’re scrappy, forward-thinking, and naturally think outside of the box. You have experience setting strategy, driving measurement, managing small teams with a common vision.

Here is who you will work with:

• Reporting to Head of Harry’s Creative & Social
• Leading the Harry’s Social, Content, & Creator team
• Working cross-functionally with Brand Management, Omni channel Go-to-Market, Social Impact, Insights, DTC, Creative/Design, Growth

This role promises a significant opportunity to influence Harry’s Brand market presence and consumer engagement. Your strategic vision will not only direct our marketing efforts but also ensure they yield measurable results, driving both growth and innovation within the company.

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $160,000 - $210,000 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.